How to choose beans in a coffee shop? How to buy boutique coffee beans VS commercial beans in Taobao?

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In the past, the editor talked a lot about coffee bean planting, coffee bean roasting, coffee bean storage and other common sense. Today, the editor will talk to you about the selection of beans in coffee shops from the perspective of input and output.

From the perspective of the coffee market, coffee beans are mainly divided into two categories, commercial beans and high-quality coffee beans. In terms of price, high-quality coffee beans are several times more expensive than commercial beans. From a cost point of view, of course, the profit margin of choosing commercial beans will be very large, but the taste of coffee obtained from commercial beans is much lower than that of boutique coffee beans, and the appeal to customers is not very strong. Boutique coffee beans VS commercial beans, which coffee shop should choose?

For a coffee shop, the first criterion for choosing coffee beans is the positioning of the coffee shop. if your coffee shop is not mainly selling coffee, but only pursuing cost control, you can choose ordinary commercial beans, but if you are a person who pursues perfection and is committed to producing a good cup of coffee, then the editor suggests you consider boutique coffee beans.

Boutique coffee beans

The concept of boutique coffee has become more and more popular in recent years, although it is often heard of, but there has never been a so-called standard definition, so the concept of boutique coffee beans is actually quite vague. To put it simply, boutique coffee beans are high-quality raw beans, roasted with exquisite baking skills, and restore the unique taste of the coffee beans themselves, which belongs to only this kind of coffee beans. Roasted coffee beans are consumed during the best drinking period.

Commercial coffee beans are those that are produced and packaged in large quantities. This kind of coffee beans are generally cheaper, and both raw coffee beans and roasting techniques can only be produced according to a batch standard. The biggest difference between boutique coffee and commercial coffee beans lies in their quality and price. Boutique coffee beans may cost 90 yuan a pound, while commercial beans may cost as little as 30 yuan a pound.

Generally speaking, how to choose coffee beans depends on the positioning of the coffee shop itself. If your coffee shop is casual and pursues cost control, then you can use commercial beans. If you want to make a boutique coffee and provide authentic freshly ground coffee for everyone, then boutique coffee beans will be the best choice.

With regard to the development of coffee shop menu, what kind of boutique coffee do you want to provide to our guests?

The most indispensable thing in a coffee shop is the signature dish, that is, the characteristics of the shop. There are a lot of guests who will directly ask you what are the characteristics of the coffee shop. So making a perfect menu is the last step towards opening a store.

Mainly consider the main contents of the menu. After the positioning of the cafe is clear, the main content on the menu can basically be determined. Objectively speaking, the main content of the menu is basically the goods pushed by the shopkeeper and received by the guests. Therefore, it is necessary to create the menu as a commodity, so that it can become a sign to attract guests, and then consider the cost, pricing, and make a delicate and perfect menu.

After determining the main products in the store, the auxiliary content on the menu must also continue to be improved. if the menu is rich in content and variety, it will attract more guests and will continue to increase the number of times they come to the store. Because the menu is rich in variety and the prepared ingredients are relatively rich, we need to pay attention to prevent the loss of ingredients. If you develop too much, it will blur the concept of the main product. Therefore, we should comprehensively consider the positioning of our own store and make a menu with a perfect combination of primary and secondary products.