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McDonald's renamed Golden Arch Starbucks coffee can not be called "mermaid coffee"?

Published: 2024-11-17 Author: World Gafei

Last Updated: 2024/11/17, Professional barista exchange please pay attention to coffee workshop (Weixin Official Accounts cafe_style) A few days ago, McDonald's (China) Co., Ltd. officially changed its name to Golden Arch (China) Co., Ltd. caused a hot discussion and spit on the Internet; McDonald's renamed, online is regarded as the opening of the people's wisdom, originally can be called Chengjin Arch. For a while, go, go to Golden Arch to eat a giant screen, even some netizens

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

A few days ago, McDonald's (China) Co., Ltd. officially changed its name to McDonald's (China) Co., Ltd. caused a heated discussion and complaints on the Internet; as soon as McDonald's changed its name, it opened up the people's wisdom on the Internet, which could be called "McDonald's". For a while, "go to McDonald's to eat a Big Mac" brush screen, and some netizens even think that Starbucks can change its name to Mermaid Coffee.

In response, McDonald's said, "after McDonald's became a strategic partner with CITIC and Carlyle, due to the needs of business development, since October 12, 2017, the enterprise name of McDonald's China headquarters has been changed to 'McDonald's (China) Co., Ltd.'. This change is mainly at the license level, and the daily business will not be affected in any way. McDonald's will, as always, be dedicated to serving consumers, and the name of McDonald's restaurant, food safety standards and operating procedures will remain unchanged. "

McDonald's official Weibo also confirmed the news on the evening of the 25th.

可麦当劳一更名，网上算是开启了民智，原来可以叫成金拱门。一时间，走，去金拱门吃个巨无霸刷屏。网友们开启了吐槽模式：

As soon as McDonald's changed its name, for a while, go to McDonald's to eat a Big Mac and brush the screen. Netizens turned on the mode of complaining:

Of course, there are also posts that increase knowledge, such as the following:

这与麦当劳今年在中国成立合资公司有关。今年8月8日，刚换了东家的麦当劳喜滋滋地豪放送出定胜糕。以庆祝中国中信股份有限公司（00267.HK,下称中信股份）、中信资本、凯雷投资集团(NASDAQ:CG)和麦当劳(NYSE:MCD)宣布合资组建新公司。

This is related to McDonald's setting up a joint venture in China this year. On August 8 this year, McDonald's, which had just changed its owner, was delighted to deliver Dingsheng cakes. To celebrate the announcement of a new joint venture by China CITIC Co., Ltd. (00267.HK), CITIC Capital, Carlyle Investment Group (NASDAQ:CG) and NYSE:MCD.

2017年8月4日，中信股份发布公告宣布，此次战略合作已获得中国相关监管机构的批准，于2017年7月31日正式完成交割。新公司将成为麦当劳在美国以外最大规模的特许经营商，运营和管理中国内地约2,500家麦当劳餐厅，以及香港约240家麦当劳餐厅。

On August 4, 2017, Citic announced that the strategic cooperation had been approved by relevant Chinese regulators and the delivery was officially completed on July 31, 2017. The new company will become McDonald's largest franchise outside the United States, operating and managing about 2500 McDonald's restaurants in mainland China and about 240 McDonald's restaurants in Hong Kong.

After the completion of the transaction, the board members of the new company will be from CITIC, CITIC Capital, Carlyle and McDonald's, with four Citic, two Carlyle and one McDonald's. McDonald's existing management team will remain the same.

On the night of Oct. 24, Beijing time, McDonald's reported third-quarter net profit of about $1.88 billion, up 48% from a year earlier, to $2.32 per share, compared with $1.28 billion and $1.50 per share in the same period last year. This is mainly due to sales revenue of about US $850 million from business in China and Hong Kong. However, consolidated operating revenue fell 10 per cent to $5.75 billion as a result of the strategic restructuring plan.

McDonald's said its revenue decline in the third quarter compared with the same period last year was due to its actions in "re-granting franchises" (refranchising).

Very cool article!