"Great Coffee" focuses on coffee professionals looking for ordinary beauty.

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

The newly established "accidental Timing Studio" of Neo-Classical Culture launched its first issue of "Great Coffee" in Beijing on the 29th, taking coffee professionals as a starting point, hoping to rediscover life and find the beauty of ordinary life for readers.

At the book sharing meeting on the 29th, wooden puppet, the person in charge of accidental Timing Studio, said that the word "accidental" comes from Xu Zhimo's famous poem "accidental". As the poem says, "you and I meet on the sea of the night, you have yours, I have my direction; it is good for you to remember, it is better for you to forget the light that shines on each other at this rendezvous."

Photo by Zhong Xin on the cover and inside of the Great Coffee

"this is in line with the values we advocate, advocating a more sincere and simple value, finding unexpected beauties in the lives of ordinary people, and if you like coffee, of course you will stick to it and try to explore. The story of the Coffee Man illustrates this. But if you don't like coffee, you can also give you a way to try and feel. You just need to find a state that suits you through this process, whether coffee or life state, as long as what suits you is the most suitable, which inadvertently becomes inspirational. " She said.

The book focuses on eight coffee professionals, committed to restoring China's real coffee culture: Li Xiaoyu, known as "the first coffee roaster in China", told the editor that "coffee is like a nightmare"; deaf barista Zhang long used coffee sign language to "capture" the wonderful world; coffee artist Tang Li creatively made coffee into perfume, which can be both drunk and sprayed. Hsu Kuo-Ming, a Taiwanese coffee hunter who has been immersed in the industry for nearly 20 years, has traveled all over South America, Africa and other major producing areas, as well as the artistic design made of coffee grounds by Lu Liuqing, a cutting-edge designer born in the 1990s.

Li Xin, deputy editor-in-chief of Neo-Classical Culture, believes that the common points of the eight coffee workers in the book include love, persistence and persistence. To do something and enjoy something, you don't have to pursue to achieve some "external standard or result", but to enjoy every heartbeat brought by ordinary life. "We hope to sincerely discuss with readers how to build meaning in daily life bit by bit."