These coffee brands will benefit most from the change in coffee consumption trends among young people in the United States.
 
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Young Americans prefer to go out for coffee, a trend that may be good news for McDonald's and Starbucks.
Young Americans may not drink several cups of coffee a day as their elders do, but they are more likely to go out to buy coffee rather than brew it at home, a trend that could be good news for McDonald's and Starbucks, according to the website of Balon.
Forty-eight per cent of respondents between the ages of 18 and 24 said they had had coffee in the past day, lower than older respondents, Bernstein analyst Sara Senatore said, citing the latest opinion survey. But these younger generations of respondents said they didn't care about spending money on coffee, and they were about to enter a life where they may have to sleep less and need caffeine to cheer them up.
Santa Natore points out that 42% of young people surveyed drink coffee when they are "away from home," higher than 31% of older consumers.
"as young people enter the peak years of coffee consumption, this trend of preference for coffee while going out should continue, supporting the continued growth of the coffee retail industry," Santa Torre said. "
As a result, she estimates that the "non-domestic" coffee market will grow by about 5% a year over the next decade, faster than the catering market as a whole. McDonald's is expected to be one of the beneficiaries as the fast-food chain moves towards serving higher-end coffee drinks. Starbucks is also expected to benefit, but Santa Natore believes that Starbucks still needs to rely on food and non-coffee drinks to drive solid revenue growth.
- Prev  Can I drink this? Gold coffee will push loquat cream coffee tomorrow.Professional barista exchanges please follow the coffee workshop (Wechat official account cafe_style) many coffee industry will introduce limited coffee taste, Gold Coffee said that from November onwards, netizens will vote for the first to play the limited taste of coffee latte, combined with loquat cream, espresso, milk foam, etc., the industry said that this is the first challenge in the market to add loquat paste to the latte, starting tomorrow. 
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