Nescafe has collected 10,000 heart-warming stories, and a cup of coffee is a copy.

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Thank you for appearing, enough for me to like for many years; I would like to break into your world and break your single cycle; it is a child in the sun and an adult in the wind and rain. . These poking messages are written in the H5 "meeting ten thousand surprises here" recently launched by Nestl é Coffee slippery latte. Nestle Coffee has made a strong breakthrough in this cool autumn day, drawing out a group of invisible writers hiding in the Internet with a cup of coffee.

The sweetest thing is a netizen, who is lucky to pass on a word.

The majority of netizens may often talk about poisoned chicken soup, but they have shown the gentlest side in this event, contributing many warm and wonderful stories, including not only messages to friends, colleagues and family, but also expectations for themselves. Silky coffee with thoughtful copywriting constitutes a sincere surprise that netizens look forward to.

Many young people who work hard in fast-paced cities complain about life and live hard at the same time, but often ignore the small surprises around them. Nestl é this marketing campaign is to call on newcomers to take the initiative to find surprises.

From online to offline, from simple interaction to warm heart surprise

Nestle Coffee "meets ten thousand surprises here" shows an office with hidden "little surprises". Looking for "little surprises", you can get six bottles of silky lattes and feel the surprise of silky lattes. As a result, Nestle Coffee conveys surprises from online to offline for the vast number of netizens-netizens can choose to send blessings to their relatives and friends when they receive the prize. The interactive mode of extending surprises from online H5 to offline resonated with netizens, and the refreshing H5 and wandering welfare also attracted them to forward to each other, and netizens left warm messages one after another to let the little warmth of Nestle coffee be passed on throughout the network.

Focus on young people, so that coffee and life are no longer bitter

Although it has been in the coffee market for many years, Nestle Coffee is getting younger and younger. Nestle coffee silky latte is a new attempt to use mellow coffee with imported milk to eliminate the public's stereotype of coffee bitterness through its silky taste. Nestle coffee silky latte is different from traditional coffee, it is a kind of "silky entrance, wonderful heart" wonderful enjoyment.

Nestle Coffee this marketing campaign focuses on young people, choosing scenes and fresh, soft and cute styles that suit young people's preferences, using H5 to bring them small entertainment during work breaks, and products to give them small surprises in their lives. Successfully extended online marketing to physical products. Nestle Coffee also interacts with young people through this marketing campaign, conveying more positive energy to newcomers in the workplace, making the Nestl é brand successfully integrate with young people, and taking another crucial step on the road to rejuvenation.