Barista, the "Soul Messenger" of improving the quality of Life and spreading Coffee Culture

Job name: barista occupation definition: a person engaged in coffee preparation, production and service. Main contents of work engaged in:

Basic identification of coffee beans, according to the characteristics of coffee beans to mix different tastes of coffee, the use of coffee equipment, coffee utensils to make coffee; provide coffee services for customers; spread coffee culture.

Career profile:

Since Venice opened its first coffee shop in the world in 1645, the coffee industry has spread rapidly and spread all over Europe and all over the world. Coffee has become a necessity in people's lives.

Coffee is one of the three major drinks in the world, and it is also the second largest trade export except oil in the world. Over the past 300 years, coffee has spread to every corner of the world. More than 50 countries in the world have grown and processed more than 3000 kinds of coffee beans, and the global consumption has reached 7 million tons.

In five thousand years of Chinese traditional culture, food culture occupies a large proportion. With the deepening of reform and opening up, coffee culture has gradually developed vigorously in China. If every Chinese drinks half a cup of coffee every day, then the Chinese will influence the price of coffee in the world. Coffee chain has a broad market, so that the demand of baristas in coffee chain stores is steadily increasing.

At present, all star hotels and restaurants designated for foreign-related tourism in China have exclusive venues for coffee, and many large and medium-sized cities have opened a street of coffee bars one after another. most first-class office buildings, colleges and universities, large shopping malls, and high-end residential areas are specially opened up for coffee. In Shanghai, for example, there are more than 1000 coffee chains, with an annual consumption of more than 2 billion yuan. However, at the 2005 China baristas Competition held in Beijing, there were less than 10 baristas in Beijing. In these two cities alone, there is a market gap of more than 10,000 baristas. Good baristas usually have many followers, and in some cafes, guests often come to taste the coffee made by a barista.

From the perspective of education and training, coffee practitioners have not yet received education and training in line with international standards. The existing training is not standardized, many practitioners lack professional knowledge, strong mobility, lack of corresponding theoretical knowledge, poor practical ability, low professional ability. In China, only some private schools and some vocational and technical schools have related training, but the scale is relatively small, has not been recognized by relevant departments and industries, teaching contents and methods are not standard, the trainees after training can not meet the needs of the market.

Since the reform and opening up, with the improvement of people's living standards and the deepening of exchanges between China and western countries, the development of coffee industry has been accelerated. Coffee chains of world-famous brands have entered Chinese mainland one after another to seize the Chinese market. It makes us have more opportunities to communicate with the international community, and the coffee industry will face faster development. In many large and medium-sized cities in China, the number of coffee professional places is growing at a rate of about 20% every year, and the development potential of the coffee industry is huge.

The profession of baristas has a lot of room for development, and standardizing it is of certain significance to promote employment and improve people's quality of life.