New Coffeeism-Coffee

New Coffeeism-Coffee

Since the 1990s, as the United States, the largest coffee consumer, has emerged from a decades-long coffee consumption downturn, the world has set off another coffee consumption boom. This coffee craze is accompanied by the tide of globalization and the new economy. In this Internet era, it has created a magnificent new coffeism.

Global coffee consumption boom

The global coffee boom is the biggest feature of the new coffeism. Whether it is in the United States, the largest coffee consumer, or in the old coffee consumer countries of Europe, or in China, South Korea and other emerging coffee consumption areas, people drink more and more coffee. Being in the east of the world, the birthplace of tea culture, this feeling is even stronger. Coffee is rapidly replacing traditional tea drinking in Japan, creating more than 5% of all jobs and growing.

Plus. In South Korea, the enthusiasm of ordinary people to learn coffee has surprised Europeans and Americans. In South Korea, coffee certification such as Q-grader has become popular, and Korean coffee people have even begun to "invade" overseas regions such as China to develop coffee business. In Yunnan, China's main coffee-producing area, a large number of tea plantations are being replanted with coffee, and various information on the integration and upgrading of the coffee industry continues to emerge.

Man dance in the internet age

The new coffeism has a strong new economic color such as the Internet. Whether it is coffee merchants who use the Internet for auction or retail, coffee companies that use blogs, microblogs, etc. for product marketing, or numerous coffee shops that use the Internet for event planning and customer management, coffee seems to have an innate affinity with the Internet. Coffee shops, even in their physical form, seem to have benefited from the internet rather than suffered. Many cafe owners laugh at themselves and say that they don't know how to operate without the Internet. My American friends and I had an all-night discussion, and the final conclusion was that coffee and cafes are one of the most exciting real economies of the Internet age. The more the Internet age evolves, the more entities like cafes are needed as pivots, and the stronger coffee shops will grow.

Coffee in sync with technology

Driven by scientific and technological progress and the development of industry and commerce, neo-coffeism has spawned a large number of new industries and new demands. For example, a large number of coffee appliances and coffee machines with innovative and high-tech elements have emerged, such as siphon automatic coffee brewers, intelligent environmentally-friendly roasters, robots holding portable espresso handles to automatically brew coffee, coffee machines with Internet surfing and other functions, and coffee machines that can remember the taste of drinkers. Gold cup coffee extraction machines that collect external information such as temperature and humidity and constantly adjust extraction technology... These also directly brew a new class of coffee lovers-equipment enthusiasts. If you are lucky enough to visit an international coffee exhibition in person, you will be shocked by the grand and enthusiastic momentum. Many international coffee exhibitions have become grand ceremonies integrating global culture, economy and science and technology. There was a heated discussion in the foreign coffee forum, and coffee lovers from all over the world sadly thought: "If you are a coffee lover and unfortunately become a coffee equipment enthusiast, then congratulations, you are not far from bankruptcy!"

Health, technology and quality

Coffee is no longer seen as just a refreshing drink. On the one hand, the health value of coffee began to receive wide attention, decaf coffee continued to rise, many people regarded coffee as a health food to enjoy, coffee status has been greatly promoted. How to get better coffee? How to taste coffee? How to enjoy coffee better? More and more stringent requirements were put forward, and the coffee technology flow was born. Boutique coffee movement is in full swing, coffee quality division, coffee roaster, coffee cup tester, coffee trainer and other emerging professions emerge as the times require, become the darling under the spotlight. As a result, the quality of coffee produced and supplied worldwide is greatly improved every year.

Cafe culture revives

The revival of cafe culture is one of the important manifestations of neo-coffeism. On the one hand, Starbucks, Costa, 85 ° C, Second Cup, KOHIKAN, Cafe Coffee Day and a large number of chain coffee shops have risen and swept the world. Their success and expansion also directly led to the globalization process, promoting the popularization of coffee culture and cafe culture. On the other hand, those small and medium-sized coffee shops (such as boutique coffee shops and humanistic theme coffee shops) that pay more attention to coffee quality and humanistic experience also emerge from the oblique thorn and are loved by the minority. Even in China, the hometown of tea culture, cafes in many first-tier and second-tier cities are often packed. Lectures on how to start a cafe at our Platinum Coffee Academy are often crowded. In addition to the rapid expansion of some international coffee shop brands in China at the rate of dozens of new stores each year, some local coffee shop brands have also received tens of millions of investments, starting a new entrepreneurial journey to pursue dreams, and the coffee shop culture craze is simply unstoppable.

The essence of New Coffeeism is not confined to the coffee drink itself, nor to the limited space of the cafe, but to a new global culture, a mellow and seductive way of life. When people hold coffee cups and smile, coffee and cafes have become a tool, a medium, a platform, a container for all the information and wisdom created by mankind. In addition, Coffee Break, which first emerged in North America in the 1950s, is becoming more popular in homes, corporate pantries, cafes and other places around the world. People realize that they have to stop and savor life after busy work, enjoy communication, share fun, enjoy life.

"I'm not at the cafe, I'm on my way to the cafe."

I once sat in a street cafe in a third-tier city in the south. The shop was unremarkable, but the decoration was unique. The shop owner was one of my students. I watched her write this sentence fluently while designing the water list, and I couldn't help but smile. When Austrian writer Zweig said this sentence, it may be hard to imagine that today, more than a hundred years later, with the arrival of the global cafe era, it has become a world-class famous saying-cafe owners like this sentence, as a publicity slogan to attract business and flaunt taste; Coffee shop customers like this sentence, like the mellow and elegant lifestyle from it, like the resonance with their own hearts.

Some say that the beginning of World War I in the twentieth century marked the end of the first café boom; others say that the student movement on the streets of Paris in the 1960s marked the end of the good old days of cafés. However, no matter who it is, it cannot be denied that, with the continuous peace in the world after World War II, the new Internet economy and the wave of globalization, international coffee shop brands such as Starbucks and Costa Rica and hundreds of thousands of small and medium-sized coffee shops cooperate with each other on two fronts and reflect each other, which is promoting another coffee shop climax in human history.

A brand new cafe era has arrived!