The opening of the Shanghai International Coffee and Wine Culture Festival, the audience lined up to taste the coffee of the three WBC champions.

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The 4-day 2018 Shanghai International Coffee and Wine Culture Festival opened yesterday. The domestic new coffee brand luckin coffee joined hands with 3 WBC champions to present this activity. The high-quality Arabica beans from Ethiopia and other four major coffee producing areas in the world were selected to present a cup of professional coffee to the audience.

Founded in November 2017, Lucky Coffee is a typical representative of China's new retail coffee and is affectionately known as the "Little Blue Cup" by netizens. Lucky coffee is positioned as China's leading high-quality coffee and professional coffee, so that everyone can drink and drink good coffee. At present, it has successfully settled in 13 mainstream cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Fuzhou and Wuhan. It is expected that it will reach the scale of 500 stores nationwide around May.

The 2018 Shanghai International Coffee and Wine Culture Festival will be held at the Shanghai New International Expo Center. It is the top coffee industry exhibition in China. 60 coffee brands and related service providers at home and abroad will appear at this international exhibition, bringing coffee from different origins and exotic flavors to the audience.

In this international exhibition, lucky coffee will be in the Shanghai New International Expo Center Hall N6 (booth number N6D18), together with three WBC (World Barista Competition) champion to show the audience fine coffee culture. The three WBC champions are 2014 WBC champion Eigenori Izaki, 2003 WBC Italian champion Andrea Latuvada and 2017 WBC Chinese champion Pan Zhimin. Many consumers who have experienced luckin coffee say that this new coffee brand, affectionately known as "Little Blue Cup", tastes good and tastes good. Lucky coffee blend "secret recipe" is three WBC champions after repeated testing, verification, especially for the taste of the East, selected from more than 180 recipes. The three champions will interact with the audience on the spot, selecting the best Arabica beans from Ethiopia and other four major producing areas in the world to present the audience with master-level professional coffee. In addition, the World Barista Competition, known as the "Coffee World Olympics", the World Coffee Brewing Competition and other five competitions in China will be held simultaneously in the exhibition hall, and Yingdian Izaki, Andre Latuwada and Pan Zhimin will also interact with the audience on site.

In terms of product quality, 100% of Lucky Coffee beans are selected from the top Arabica beans from Ethiopia and other four famous places in the world. In the international bulk futures trading market, Lucky Coffee beans are about 20% to 30% more expensive than Starbucks coffee beans. Schaerer and Franke coffee machines, the world's top century-old Swiss brands, are used in the store, with excellent grinding and extraction technology to ensure that the quality of each cup of coffee is very stable. In terms of pricing, lucky coffee card position 21 yuan-27 yuan large cup, basically 10 yuan cheaper than Starbucks each cup. In addition, lucky coffee is a new retail coffee, users order and take meals through APP, do not have to queue.

Lucky Coffee makes professional coffee with a professional attitude and has been recognized by the coffee industry and consumers. More than four months after its establishment, luckin coffee has become the third place in the list of free apps downloaded from Apple APP STORE, second only to hungry and Meituan takeout, surpassing KFC, Pizza Hut, Starbucks and other well-known food and beverage apps, and also surpassing the newly launched online celebrity food brand Box Ma Xiansheng.

Luckin Coffee founder and CEO Qian Zhiya said coffee is a very healthy drink, but coffee is not fully popular in China for two main reasons: one is too expensive, the other is inconvenient to buy, these two reasons will limit the current Chinese users to coffee consumption habits. In order to solve the two pain points of current coffee consumption, lucky coffee plans to invest 1 billion yuan in the education market. Through increasing the network density and large-scale Internet promotion, during the trial operation period,"buy 2 get 1 free, buy 5 get 5 free", so that users can drink a cup of coffee with higher quality more conveniently and affordably. In terms of delivery, lucky coffee and Shunfeng cooperate, basically users can drink a cup of hot coffee 10 to 15 minutes after placing an order, more than 30 minutes "slow must compensate".

At present, the annual growth rate of coffee consumption in China is about 15%, which is much higher than the growth rate of 2% in the global market. However, China's per capita coffee consumption is still 5-6 cups/year (and mainly instant), and only 20 cups/year in big cities such as Beijing, Shanghai and Guangzhou. International Coffee Organization (ICO) survey shows that compared with neighboring Japan's annual consumption of 200 cups and South Korea's annual consumption of 140 cups, China's coffee consumption market still has a lot of room.