There is a new style in the transparent beverage industry! This transparent latte smells like coffee but no caffeine?

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Since Suntory launched a transparent milk tea last year, it feels that the Japanese have gone further and further on the road of transparent drinks, transparent lemon tea, transparent peach tea, and this time even launched a transparent latte!

Beverage brand Asahi recently launched a transparent latte Clear Latte, claiming to use exclusive technology (anyway, they all say they are exclusive) to remove the color components of coffee, leaving only aroma and flavor, to create a transparent "caffeine-free, zero-fat" latte (flavor pure water? ), but also invited stars such as Yoshiko Mikura and Naomi Watanabe to make a big hype.

Mikura Ryoko incarnated as a transparent man drank a transparent latte before appearing!

Not to mention the transparent latte, the advertisement Ryoko Mikura should be worth a high score. At first, she appeared as a transparent person and only showed up after drinking a drink. When she saw that the plastic bottle she was holding thought it was drinking water, it was actually a latte!

Before the "transparent coffee", "transparent milk tea" production process has aroused many people's speculation, this time coffee + milk such a dark combination of drinks can also become transparent? It really arouses the curiosity of many people.

Many curious netizens immediately bought it at the local supermarket to have a try. As this transparent drink is only available in Japan for the time being, the inventory of some convenience stores has even been wiped out at the first sale, which is a great exaggeration.

Speculate on the production technology and principle of "transparent drink" on the Internet.

It is speculated on the Internet that the transparent latte should also use distillation to remove the original colored ingredients of the drink, rather than blending the flavor with chemical flavors. Although the transparent latte still contains milk ingredients, milk fat and milk protein are extracted during distillation, which make the milk white. Therefore, the extracted drink becomes transparent and retains the taste of the milk.

The official website says the drink is free of caffeine and fat, but contains milk and sugar, with 10 calories per 100ML.

Transparent lattes marked with zero fat and zero caffeine are really attractive. They are not afraid of fat and sleep at night. Japanese workplace culture believes that drinking drinks other than water and tea during office hours will make people feel that they are not serious about their work, so transparent drinks can be covered up, and they are also novel and interesting in the beverage market.

But in the final analysis, many people choose coffee for "caffeine" or "coffee flavor". If they only focus on styling and novelty, and create "online celebrity models" to attract attention, without matching experience, even if it can cause a temporary popularity, I'm afraid it's just bubble popularity.

So, what exactly does a transparent latte taste like? After the introduction of transparent milk tea last year, the reputation was mediocre. I wonder if the transparent latte will be improved this time.

Netizens who participated in the "first test" commented that the transparent latte "has a sweet taste but will not be very sweet, and it is refreshing after drinking it."

Some people think that "transparent latte" tastes sweeter than fragrance, saying that fragrance is not the natural smell of coffee, but artificial flavor, much like the taste of coffee candy when I was a child. You can imagine the feeling of melting coffee sugar and diluting it 87 times. "after drinking the whole mouth is weird coffee smell", "once tasted is enough …"

Of course, some netizens feel that the taste is very real and very interesting after trying. However, the taste of this kind of thing is also a matter of opinion, very subjective, and ultimately need to observe the real reaction of the market.

I wonder if everyone will be interested?