58 people jointly opened a coffee shop and each of them gave 5000 yuan, resulting in a loss of 250000 yuan a year.

Many people's cafes lose 250000 a year.

Is it "driven by the strength of a lot of people, but also fell on a lot of people"?

Many people's cafes, which once relied on people to gather firewood, opened for one year and two months, with a loss of 250000 yuan. Recently, the coffee shop launched a shareholding restructuring.

In August 2012, the crowdfunding model of "many people Cafe" appeared in Yingchun pedestrian Street. In September of the same year, we began to recruit shareholders, each with one share, 5000 yuan per share.

Gangzi was the first member of the board and was responsible for recruiting shareholders. According to him, a coffee shop under the crowdfunding concept is like an experiment, so its success or failure is uncertain. At the beginning of the preparation, he almost turned down investors who wanted to make a profit from the cafe. Finally, 58 shareholders were identified and 290000 yuan was raised.

In May 2013, many cafes officially opened. Gangzi recalled that the small and beautiful cafe once gathered a large number of guests, and shareholders would get together to imagine the future development of the cafe. However, in the operation, some shareholders have vaguely felt that not many people in Changzhou really accept or understand the concept of "many shareholders raise funds to build and manage together".

Just calculated an account: the rent of the cafe is 52000 yuan / year, the salary of the staff is 7000 yuan / month, plus the cost of raw materials, the monthly turnover must reach 20, 000 yuan to keep the capital. This is obviously difficult for a fledgling cafe to do. Wan Wan, a shareholder, said that since its opening, the coffee shop has been losing money, and its monthly turnover can not even pay the wages of its employees.

It is understood that among the 58 shareholders, there are not many who really reflect the advantages of shareholder clientele, and very few of them go to the store for consumption. For some shareholders, after their dream of becoming a shareholder comes true, they seldom think about how to support the operation of the cafe, let alone plan a business strategy.

In order to make the cafe survive better, a series of adjustments have been made, but it is still not profitable. It barely lasted until the end of June this year and then suspended business.

"in fact, the business process deviated from the proper business thinking from the very beginning, wasting time on making decisions and ignoring marketing itself." Shareholders Wan Wan pointed out that they hold meetings almost every weekend for three or four hours at a time, but they are always unable to make a decision.

"rely on the strength of a lot of people to drive, but also fell on a lot of people." A shareholder surnamed Xia said, "in the process of business, in the face of a problem, there are a lot of voices, always can not be unified." Because the equity is equal, and there is no one in the team to take the lead, the team has never been able to form a dominant voice. This is also a common drawback in cafes under the crowdfunding model.