Starbucks China canned extra thick cup refrigerated coffee on the market! Is the age of canned coffee coming?

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

A few days ago, Tiantianxin learned that Starbucks added its new ready-to-drink coffee product again, launching a new ready-to-drink coffee product with can packaging-"Starbeverage" espresso beverage. In the past, there were only glass bottles of ready-to-drink coffee in China.

Today, the latest news of Tiantian new products is that not only this series of products, Starbucks will also launch refrigerated cup coffee products in June! Yes, it is similar to the packaging form adopted by the new products of fragrant and fresh refrigerated tea at the beginning of the month.

Starbucks new product 1: Chilled Cup refrigerated ready-to-drink drinks

The opportunity for beverage dealers is coming to Starbucks canned extra thick cup refrigerated coffee to be on the market soon.

Product name: Starbucks Chilled Cup instant coffee

Product specification: 250ml

Packing form: Cup packing

Shelf life: 20 days

Storage mode: refrigerated

It is understood that Starbucks Chilled Cup ready-to-drink coffee will be officially launched in June, with four flavors of matcha, vanilla, coffee latte and macchiato. Different from the traditional ready-to-drink coffee products, the new product is made of fresh milk with a shelf life of 20 days and needs cold chain transportation.

In the form of packaging, Chilled Cup uses a cup-filled form, similar to the fragrant milk teacup that we are familiar with. Earlier this month, Uni-President just launched new refrigerated products for fruit juices, tea and milk tea, aiming to target the hundreds of billions of ready-made beverages market. On the other hand, Starbucks, if it is also targeting the market potential of ready-made drinks in traditional channels, relying on its existing experience in coffee chain stores, it seems to have a better chance of winning.

Starbucks new product 2: "Starbucks alcohol" espresso beverage

The opportunity for beverage dealers is coming to Starbucks canned extra thick cup refrigerated coffee to be on the market soon.

Product name: "star alcohol" espresso beverage

Product specification: 228ml

Packing form: canned

Retail price: about 12 yuan

Storage mode: room temperature

Starbucks espresso drink is not a new Starbucks product. It has been launched in the United States and is popular with local coffee lovers. This new product uses high-quality Arabica coffee, which has a rich taste and aroma, bringing mellow taste buds to enjoy.

In 2018, Starbucks customized four flavors for Chinese consumers based on a large number of market research and test research, including classic full-bodied coffee, classic American style, mellow mocha flavor and burnt Machi flavor. From now on, Starbucks Starbucks Starbeverage series of espresso drinks will be launched in supermarkets, convenience stores and e-commerce channels in major cities across the country.

Starbucks Instant drink launches five-year Plan in China

Layout of more than 125000 high-end distribution points

According to Starbucks, there are only four cups of coffee per capita in China, compared with 300 cups in the United States. Wang Jingying, CEO of Starbucks China, said: "the Chinese coffee market is actually quite huge and growing very fast." The whole Chinese coffee market, I think, is only in the initial stage of development and has great potential in the future. "

In line with the new product launch strategy, Starbucks has also customized a "five-year plan" for ready-to-drink drinks. Starbucks China's ready-to-drink business will cover more than 125000 high-end distribution outlets in more than 400 major cities over the next five years.