Starbucks China canned extra thick cup refrigerated coffee on the market! Is the age of canned coffee coming?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
A few days ago, Tiantianxin learned that Starbucks added its new ready-to-drink coffee product again, launching a new ready-to-drink coffee product with can packaging-"Starbeverage" espresso beverage. In the past, there were only glass bottles of ready-to-drink coffee in China.
Today, the latest news of Tiantian new products is that not only this series of products, Starbucks will also launch refrigerated cup coffee products in June! Yes, it is similar to the packaging form adopted by the new products of fragrant and fresh refrigerated tea at the beginning of the month.
Starbucks new product 1: Chilled Cup refrigerated ready-to-drink drinks
The opportunity for beverage dealers is coming to Starbucks canned extra thick cup refrigerated coffee to be on the market soon.
Product name: Starbucks Chilled Cup instant coffee
Product specification: 250ml
Packing form: Cup packing
Shelf life: 20 days
Storage mode: refrigerated
It is understood that Starbucks Chilled Cup ready-to-drink coffee will be officially launched in June, with four flavors of matcha, vanilla, coffee latte and macchiato. Different from the traditional ready-to-drink coffee products, the new product is made of fresh milk with a shelf life of 20 days and needs cold chain transportation.
In the form of packaging, Chilled Cup uses a cup-filled form, similar to the fragrant milk teacup that we are familiar with. Earlier this month, Uni-President just launched new refrigerated products for fruit juices, tea and milk tea, aiming to target the hundreds of billions of ready-made beverages market. On the other hand, Starbucks, if it is also targeting the market potential of ready-made drinks in traditional channels, relying on its existing experience in coffee chain stores, it seems to have a better chance of winning.
Starbucks new product 2: "Starbucks alcohol" espresso beverage
The opportunity for beverage dealers is coming to Starbucks canned extra thick cup refrigerated coffee to be on the market soon.
Product name: "star alcohol" espresso beverage
Product specification: 228ml
Packing form: canned
Retail price: about 12 yuan
Storage mode: room temperature
Starbucks espresso drink is not a new Starbucks product. It has been launched in the United States and is popular with local coffee lovers. This new product uses high-quality Arabica coffee, which has a rich taste and aroma, bringing mellow taste buds to enjoy.
In 2018, Starbucks customized four flavors for Chinese consumers based on a large number of market research and test research, including classic full-bodied coffee, classic American style, mellow mocha flavor and burnt Machi flavor. From now on, Starbucks Starbucks Starbeverage series of espresso drinks will be launched in supermarkets, convenience stores and e-commerce channels in major cities across the country.
Starbucks Instant drink launches five-year Plan in China
Layout of more than 125000 high-end distribution points
According to Starbucks, there are only four cups of coffee per capita in China, compared with 300 cups in the United States. Wang Jingying, CEO of Starbucks China, said: "the Chinese coffee market is actually quite huge and growing very fast." The whole Chinese coffee market, I think, is only in the initial stage of development and has great potential in the future. "
In line with the new product launch strategy, Starbucks has also customized a "five-year plan" for ready-to-drink drinks. Starbucks China's ready-to-drink business will cover more than 125000 high-end distribution outlets in more than 400 major cities over the next five years.
FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。
Important Notice :
前街咖啡 FrontStreet Coffee has moved to new addredd:
FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou
Tel:020 38364473
- Prev
The world's first block chain traceability coffee-Uganda block chain coffee introduction
Professional coffee knowledge exchange more coffee bean information Please pay attention to Coffee Workshop (Wechat official account cafe_style) Block chain technology has become a new technology in various industries, even coffee has been caught on this trend combined with blockchain for consumers to trace the source of products on the shelves and have a clear grasp of the entire coffee supply chain. ■ Denvers Coda Coffee Co.is offering what it cal
- Next
Starbucks Seizes Ready-to-Drink Coffee Market Canned Extra Strong, Cup-packed Refrigerated Coffee New Launch
Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style) Recently, Starbucks once again added ready-to-drink coffee new products, launched a brand-new ready-to-drink coffee product packaged in cans on Tmall supermarket line, Starbucks Star alcohol series. Before that, Starbucks only had ready-to-drink coffee in glass bottles in China.
Related
- Can you make coffee with cola? Is hand-brewed coffee and iced coke good?
- How long will coffee beans go bad? Is the shelf life of coffee beans 12 months? How to tell if the coffee is bad?
- What is "extremely light roasted coffee"? The difference between Nordic roasted coffee and Japanese deep-roasted coffee
- Why does Ice-Drip coffee smell wine when it is left for a long time? How many days is recommended to finish drinking ice drops? Why do I feel astringent when I just made ice drops?
- Why are there so few coffee shops selling avgado? What kind of ice cream tastes good for Avgado? The origin of Affogato, the taste of making
- How to choose props for beginners in coffee pulling? What equipment do I need to teach myself latte?
- Should the direction of hand-brewed coffee circle be from inside out or from outside to inside? How to teach the size of the coffee circle
- There are many ways to make mocha pot latte. How to add milk to Mocha pot coffee is better to drink? Can a mocha pot be extracted with milk?
- Why can't the flavor of hanging ear coffee be brewed? How to control the concentration of coffee during the season?
- Barista's professional knowledge sharing: Is there a difference between latte and piccolo and Gibraltar Cotado? What is Blue Bottle Coffee's signature milk coffee?