Coffee national standard will be implemented in December to guard coffee drinks.

Two-fold evaluation of coffee drinks

Twelve Xi'an citizens were randomly interviewed on the street, all of whom said they often drank or were willing to drink coffee, and 9 of them said they liked coffee drinks. "I have only one box in my car. Although the taste can not be compared with freshly ground coffee, it is easy to carry, and the coffee ingredients can help me cheer me up. " Mr. Shao, a citizen, said so.

In the interview, three people said they were unwilling to buy coffee drinks. One of the answers given by Ms. Wang is: coffee drinks are not coffee. "it can only be described as a drink. Both the taste and the flavor are far from the authentic coffee, and the sweet taste is more like an additive. "

The coffee content is "very small"

In two large supermarkets in Lijia Village, the reporter compared three brands of coffee. On the packaging, coffee beans are printed on the three bottles, some with "extra thick", some with "charcoal burning" and some with "Blue Mountain". At first glance, these coffee drinks are not only varied in taste, but also not cheap in craftsmanship or raw materials.

In terms of price, brand A, 268ml capacity, price is 6 yuan; brand B, 240ml, price is 5 yuan; brand C, 180ml is sold for 4 yuan. Compared with a cup of freshly ground coffee with nearly 40 yuan on the market, the coffee drink is indeed very affordable.

However, according to the results of a survey on the coffee beverage market, 41.94 percent of respondents said coffee drinks were "too expensive", 25.81 percent of consumers thought such drinks were "too many brands and difficult to choose", while as many as 54.84 percent of consumers said coffee drinks "taste impure".

Why does it taste impure? I'm afraid it has something to do with the ingredients of these coffee drinks. A brand of coffee beverage can shows: granulated sugar, edible hydrogenated vegetable oil, stabilizer, casein (including milk protein), emulsifier, edible flavor / seasoning agent, anti-caking agent, instant coffee and so on.

Judging from the order of ingredients in the list of ingredients, the content of coffee varies from brand to brand. Instant Coffee of Brand A ranks last in the composition table, Brand B ranks third and Brand C ranks sixth. In this way, in most coffee drinks, the content of coffee is "very small".

The national standard will be issued at the end of the year.

Industry insiders said that due to the lack of relevant "national standards" for coffee drinks, various brands of coffee drinks on the market are currently implementing enterprise standards. Therefore, the composition, ingredients and coffee content of coffee drinks are decided by the production enterprises.

This situation is expected to change by the end of this year. It is understood that the national standard GBT 30676-2014, drafted by the Technical working Committee of the China Beverage Industry Association, has been approved and released and will be formally implemented on December 1, 2014. As the first coffee beverage standard in China, the standard not only specifies the caffeine content, which is the characteristic index of coffee beverage, but also takes the coffee solid content as the technical index. The formulation of these two technical indicators can effectively ensure the authenticity of coffee drinks.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。

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