Chinese coffee market newly entered the Internet brand-SUNING shop Lion Coffee officially opened after 818!

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Rui Xing then joined the bureau member SUNING's shop Lion Coffee 818, which is now popular in Guest City.

Statistics show that in the United States, the average person drinks 400 cups of coffee a year. In China, the figure is 5-6 cups, which reflects that the coffee market has a very broad space for development in China.

With the improvement of economic level and the change of life and work style, drinking coffee has increasingly become a trend. In recent years, coffee is favored by more and more young groups and office workers, and gradually integrated into the daily life of Chinese people. Recently, the domestic coffee market has joined the independent brand of SUNING shop, Lion Coffee.

As a new Internet double-line brand, Lion Coffee has chosen a different development direction from Starbucks and Ruixing. Lion Coffee chose the place to meet users for the first time in the Burning City, which is located in the Nanjing International Expo Center. under the arrangement of the future science and technology theme, Lion Coffee will distribute fresh coffee drinks to visitors free of charge. While collecting data feedback such as taste and temperature, it aims to convey a new coffee concept to users.

The traditional cafe pursues a comfortable third space, so that consumers can drink coffee comfortably and spend half a day in the store, but for office workers, it seems to be a luxury to go to the store to enjoy cozy time. More demand is to be fast, convenient and refreshing. This requires a more convenient new model of coffee shops.

SUNING shop will meet this demand, to create a near win more convenient lion coffee. By setting up three major consumption scenarios: traditional coffee counter, 30-minute high-speed delivery in small stores, and unmanned self-service coffee machines, Lion Coffee meets the coffee consumption needs of different people in different periods of time, and connects each scene with SUNING's small shop as a side service platform, both online and offline.

The product categories of coffee, fruit tea, dairy products, chocolate drinks and lion coffee are constantly pushing through the old and bringing forth the new to meet the diversified and differentiated consumer needs of users. In terms of packaging, Starbucks is simpler than Starbucks but not as traditional as Costa, and the silhouette elements of the lion cub mascot are simple and clear.

Bao Junwei, president of SUNING Retail Group SUNING small Store Co., Ltd., stressed the importance of independent brand to product quality and price at the 2018 intelligent retail strategy conference of "extreme Speed to create a pattern" on July 28. It is reported that the first offline store of Lion Coffee is expected to open after 818.

End