East African Starbucks Java House coffee chain enters China, from selling coffee beans and tea
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Java House, the largest coffee restaurant chain in East Africa, is preparing to enter the Chinese market.
It is reported that Java House recently reached a distribution agreement with Shanghai Green Chain. Through Green Chain,Java, about 10-15 tons of goods will be exported to China every month, including 375g packaged Kenyan AA Arabica coffee and Gold Label brand tea.
For Java, the partnership is part of its strategic expansion of the brand. Previously, the company was already exporting Hawaiian fruits to China, and now it is focusing on exporting high-quality coffee to China and more Asian countries.
"the Chinese are already the main consumers of bagged coffee in many Kenyan local restaurants and cafes. Why don't we just sell our products to China?" Paul Smith (Paul Smith), CEO of Java House, told Reuters.
The Kenyan government attaches great importance to the coffee industry and is also working hard to solve the problems in coffee cultivation, including abolishing relevant taxes, introducing new varieties to reduce production consumption, reducing the debt of growers, and so on. Local governments are also speeding up the delivery process so that farmers can get payment as soon as they deliver the coffee beans.
Besides coffee, Kenya is also the fourth largest tea producer in the world. The black tea produced here is of high quality, so tea has become one of the main products exported to China by Java House this time. Although China is also a big country of tea culture, coffee is the most concerned foreign drink in this market compared to tea. According to Statista, a German statistics company, the Chinese coffee market will grow at a compound annual rate of 14.3 per cent from 2018 to 2021.
In Kenya, agriculture has made a significant contribution to GDP and local employment, and coffee is Kenya's second largest export after tea.
There are two types of coffee marketization mechanisms in Kenya, namely the Central auction Mechanism (Central Auction) and the Direct Marketing system (Direct Sales System).
The central auction mechanism is conducted under the auspices of a specific organization, the Nairobi Coffee Exchange (Nairobi Coffee Exchange). At auctions, most marketing agents sell unroasted coffee beans to exporters after cataloging, classifying and setting reserve prices.
Most of Kenya's coffee beans are sold to Europe, while Germany is its largest importer.
This time Kenya is full of confidence and is ready to enter the Chinese coffee market.
Kenya has a limited share of the local coffee market, because there are fewer local coffee drinkers in Kenya, so most of the coffee beans are sold abroad.
There are also many local bakeries in Kenya's coffee industry, including Stevkham Enterprise,KPCU Coffee Exporters,Raki Investment,Malaiki Coffee and Tea,C Dorman,Kenya Nut Company,Mwangi Coffee,MA Pandit&Co,Bico,Cejo Investment,Cnetral Impex Enterprise and Nairobi Java House, Tomoca (TO.MO.CA) Coffee.
- Prev
Japanese No.1 popular Doutor has opened! Japanese office workers clock in iced American coffee and sandwiches every day
Japan No.1 popular Doutor Wujiang Road opened, there is no doubt that there is a long queue! Many netizens have already clocked in to feel the daily coffee ritual of Japanese office workers. Photo source @ CelineDonglinfa. Celine is said to produce coffee beans mainly from plantations in Kona, Hawaii. There are also pictures from 20 different countries around the world @ Neng Xiaobao pictures.
- Next
Headlines! Nestl é completes the purchase of Starbucks product sales rights, reaching an agreement of 7.15 billion US dollars
Professional coffee knowledge exchange more coffee bean information please follow coffee workshop (Wechat official account cafe_style) Switzerland's Nestl é and American coffee chain Starbucks said in a joint statement that the two companies have completed a licensing transaction and Nestl é has won the right to sell Starbucks coffee and tea products. The two sides announced the completion of the deal on the 28th, which gave Nestl é access to Starbucks Gate, the statement said.
Related
- Can you make coffee with 5g of beans? What is the minimum number of grams of coffee beans used for hand-brewed coffee? What brewing plan should I use for less flour?
- Why do Japanese people like to make coffee with flannel? What is the difference between flannel filter cloth and filter paper cup? What are the characteristics of flannel filter cloth for making coffee?
- A coffee shop drives customers out on the spot?! Store: No Chinese people are accepted
- Children suffocated and died after drinking pearl milk tea! Parents: The store did not inform the risk
- Can I put a thermos in a thermos pot to keep my coffee warm? Why does coffee not taste so good after it cools down? What is the most suitable amount of milk for latte?
- How to make coffee cream? Do I have to use instant powder for 400 hand-made coffee? What is the composition of coffee cream in Naples coffee?
- What is an authentic cappuccino? How to make cappuccino golden circles? What is the ratio of coffee to milk in a cappuccino?
- Can espresso beans be used to make hand-brewed coffee? What is the difference between Italian mixed beans and hand-made single beans? What are the characteristics of SOE coffee beans?
- Big battle! Mixue Ice City has opened three stores in the United States?!
- Lucky launches rice milk latte! Netizen: After drinking it, I thought I bought it an ordinary latte