Wang Laoji also wants to sell coffee?! Wang Laoji opened a cafe in Taipei to launch a new brand Wang1828!

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Recently, Wang Laoji has a new trend, this time, not only to open offline stores, but to launch new brands across the country. Before this year's National Day, Wang Laoji joined forces with the Los Angeles selection store brand Fred Segal to build the Fred Segal Cafe compound Cafe in Taipei, as well as the first new hand brand Wang1828.

Since Wang Laoji opened in 2017,

After the first offline physical store

The development of Wang Laoji's offline store can not stop.

Recently, Wang Laoji has a new trend.

This time, it's not just an offline branch.

But to launch new brands across the border.

Before the National Day this year

Wang Laoji teamed up with Fred Segal, a selective store brand in Los Angeles.

Jointly build Fred Segal Cafe compound Cafe in Taipei

There is also the first brand new hand brand.

Wang1828

It can be seen from the picture

The area of this cross-border hand tea shop is not small.

But it actually includes shopping areas and coffee shops.

And the tea area of the new brand Wang1828

A coffee shop connected to the shopping area

Fred Segal Cafe

The gray cement wall smacks of industry.

But turn around to the tea area.

It's a different style.

It can be seen from the smug neon lights in Sao.

This Wang Laoji hand shop has a cool nightclub style.

The wall is replaced by a large glass door

Let the narrow space be extended visually

Classic red and blue LOGO on a transparent glass door

It has a retro flavor.

Except for herbal tea, tea drinks and other drinks

There are also cakes and desserts on sale.

This tea shop is a combination of Chinese and Western.

Whether it's space design or beverage packaging design.

There is no sign of Wang Laoji at all.

The new packaging design is no longer

Take Wang Laoji 1828 as the main vision

But with the new brand Wang1828

And the logo formed by Fred Segal is mainly visual.

Simple and fashionable style

END

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