Cover Beijing, Shanghai and then expand nine cities! Starbucks and Ma Xiansheng work together to create a special star delivery "take away Star Kitchen"
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Starbucks official online food ordering platform dedicated Star delivery ™was officially launched a month ago, taking the lead in providing coffee lovers in Beijing and Shanghai with a "heart, more degree" Starbucks delivery experience. Today, Starbucks announced that Beijing and Shanghai have basically completed the coverage of special star delivery ™stores. On October 22nd, Starbucks will officially be stationed in Guangzhou, Shenzhen and other nine cities. Starbucks will join hands with ele.me to make more customers feel the same quality delivery experience.
Not only that, another special delivery channel for Starbucks outside the "third Space" store-- the special star delivery ™"delivery Star Kitchen" created jointly with Box Horse, also launched a trial operation in Shanghai and Hangzhou today. Breaking through the traditional new retail method will provide a unique and new experience for customers who love Starbucks.
Special Star ™is the first landing project after the comprehensive strategic cooperation between Starbucks and Alibaba Group. After launching the ™in the middle of September this year, the store-end dedicated Star delivery ™, which cooperates with ele.me, has been successfully piloted in just over a month, and now fully covers the main areas of the two major cities of Beijing and Shanghai. Next week, Star ™will be further stationed in Guangzhou, Shenzhen, Chengdu, Hangzhou, Tianjin, Nanjing, Wuhan, Ningbo and Suzhou to bring more customers a unique Starbucks delivery service experience. By the end of this year, Starbucks will complete the ™landing plan for more than 2000 stores in 30 cities across the country.
Based on the mature distribution system of the box horse, the "delivery Star Kitchen" set up in the box horse Xiansheng store will provide customers with another innovative delivery experience. As the first to enter the box Ma Xiansheng brand delivery kitchen, Starbucks "delivery Star Kitchen" takes the central kitchen as the mode of operation, which can effectively improve the delivery capacity, optimize the experience in a unique way, and bring one-stop new retail solutions to customers.
The first batch of pilot "take-away Star Kitchen" has settled in Hangzhou Alibaba pro-Orange and Shanghai Baodi two box horse fresh stores. As another innovative model of Star delivery ™, whether it is patented hot cup lid design, well-designed bag sealing stickers, or the strict distribution of hot and cold separation, the quality and service of "delivery Star Kitchen" maintain the same high standards as Starbucks stores. With the delivery promise of "the earliest 30 minutes for delivery", "Star Kitchen" can cover the distribution range of "three kilometers of Box Horse living area".
Whether it is for personal enjoyment, family dinners, or inviting friends to have a picnic, the needs of various scenarios can be met. Under the blessing of "take-away Star Chef", the special star gift ™will create more wonderful lives for customers in the new retail era. It is worth looking forward to that in the near future, customers will be able to place an order, walk or sit at any time while choosing delicacies in the box horse fresh restaurant, and a cup of warm coffee will be delivered directly in the shopping process.
After 20 years of deep cultivation in China, Starbucks has always been consistent in its love of coffee and its pursuit of quality and service. "in China, for China", in the future, we will continue to innovate and enhance the customer experience, and work with partners to open a high-quality Starbucks experience for Chinese customers anytime, anywhere.
END
- Prev
Jay doesn't drink milk tea or coffee! Flirting with coffee like Chen he? This way of walking.
Recently, Jay Chou, who was filming with his wife Kunling in Malaysia, updated ins to experience local life.
- Next
Barcelona Independent Coffee Festival 2018 was successfully held.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) European Chinese newspaper Barcelona news (Reporter Han Hao) October 11-October 13, Barcelona Independent Coffee Festival was successfully held in Barcelona Espai 88, this event brings together local and international coffee professionals, providing an individual for coffee lovers.
Related
- The more you look at it, the weirder it becomes?! Lucky linkage cup print three-eyed Tom Cat!
- Self-delivery modification was rejected! Customers come to the door and throw coffee angrily?!
- What degree of grind should I use to make coffee by hand? How fine should the coffee powder be ground with cold ice drops? What is the No. 20 screen? How fine are the grains of fine sugar? What is the appropriate grind for the espresso?
- Why is coffee bean watches always oily? Are the oil out of the coffee beans stale? Are oily coffee beans of higher quality? What is the difference between deep and light coffee?
- How long is the taste period for coffee? How long is the best time to finish your coffee? How long can coffee stay in a thermos cup? What is the best degree of hand-brewed coffee?
- Pour out all the raw materials! Many Lucky products are off the market!
- "Haidilao in the milk tea industry" Kawangka quietly increases its prices again! Netizen: No more drinking!
- Ask for 20,000 yuan! Coffee shop managers trick employees into fake marriages?!
- Milk tea takeout "strong" with 10 packs of tissue?! User: No collection or delivery
- Which is sour, deep-roasted or lightly roasted coffee? Do people who know coffee want light or deep roast? What is the difference in the degree of roasting coffee? What is the difference between lightly roasted coffee and deeply roasted coffee?