Cover Beijing, Shanghai and then expand nine cities! Starbucks and Ma Xiansheng work together to create a special star delivery "take away Star Kitchen"

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Starbucks official online food ordering platform dedicated Star delivery ™was officially launched a month ago, taking the lead in providing coffee lovers in Beijing and Shanghai with a "heart, more degree" Starbucks delivery experience. Today, Starbucks announced that Beijing and Shanghai have basically completed the coverage of special star delivery ™stores. On October 22nd, Starbucks will officially be stationed in Guangzhou, Shenzhen and other nine cities. Starbucks will join hands with ele.me to make more customers feel the same quality delivery experience.

Not only that, another special delivery channel for Starbucks outside the "third Space" store-- the special star delivery ™"delivery Star Kitchen" created jointly with Box Horse, also launched a trial operation in Shanghai and Hangzhou today. Breaking through the traditional new retail method will provide a unique and new experience for customers who love Starbucks.

Special Star ™is the first landing project after the comprehensive strategic cooperation between Starbucks and Alibaba Group. After launching the ™in the middle of September this year, the store-end dedicated Star delivery ™, which cooperates with ele.me, has been successfully piloted in just over a month, and now fully covers the main areas of the two major cities of Beijing and Shanghai. Next week, Star ™will be further stationed in Guangzhou, Shenzhen, Chengdu, Hangzhou, Tianjin, Nanjing, Wuhan, Ningbo and Suzhou to bring more customers a unique Starbucks delivery service experience. By the end of this year, Starbucks will complete the ™landing plan for more than 2000 stores in 30 cities across the country.

Based on the mature distribution system of the box horse, the "delivery Star Kitchen" set up in the box horse Xiansheng store will provide customers with another innovative delivery experience. As the first to enter the box Ma Xiansheng brand delivery kitchen, Starbucks "delivery Star Kitchen" takes the central kitchen as the mode of operation, which can effectively improve the delivery capacity, optimize the experience in a unique way, and bring one-stop new retail solutions to customers.

The first batch of pilot "take-away Star Kitchen" has settled in Hangzhou Alibaba pro-Orange and Shanghai Baodi two box horse fresh stores. As another innovative model of Star delivery ™, whether it is patented hot cup lid design, well-designed bag sealing stickers, or the strict distribution of hot and cold separation, the quality and service of "delivery Star Kitchen" maintain the same high standards as Starbucks stores. With the delivery promise of "the earliest 30 minutes for delivery", "Star Kitchen" can cover the distribution range of "three kilometers of Box Horse living area".

Whether it is for personal enjoyment, family dinners, or inviting friends to have a picnic, the needs of various scenarios can be met. Under the blessing of "take-away Star Chef", the special star gift ™will create more wonderful lives for customers in the new retail era. It is worth looking forward to that in the near future, customers will be able to place an order, walk or sit at any time while choosing delicacies in the box horse fresh restaurant, and a cup of warm coffee will be delivered directly in the shopping process.

After 20 years of deep cultivation in China, Starbucks has always been consistent in its love of coffee and its pursuit of quality and service. "in China, for China", in the future, we will continue to innovate and enhance the customer experience, and work with partners to open a high-quality Starbucks experience for Chinese customers anytime, anywhere.

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