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The first store of Italian coffee CAFFE PASCUCCI in China is unveiled in Beijing Blue Harbor

Published: 2026-01-14 Author: World Gafei

Last Updated: 2026/01/14, With the rise of the domestic coffee market, Chinese consumers have also begun to understand Italian coffee. Mocha, latte and cappuccino have become the best choices for many urban white-collar workers to drink coffee. However, there is no authentic espresso brand in China, and coffee lovers can only experience stale espresso from a number of American or Korean brands. Recently, an important visitor filled in

With the rise of the domestic coffee market, Chinese consumers have also begun to understand Italian coffee. Mocha, latte and cappuccino have become the best choices for many urban white-collar workers to drink coffee. However, there is no authentic espresso brand in China, and coffee lovers can only experience stale espresso from a number of American or Korean brands. Recently, an important visitor filled this market gap-CAFFE PASCUCCI, a century-old coffee brand from Italy, opened in Beijing Blue Harbor and the first store in China announced its opening. The three-day tasting meeting sparked a heated media debate, and its pure Italian coffee taste and style has become a new landmark of urban leisure.

Several tasting sessions continue to preheat coffee master show definition classic

Recently, CAFFE PASCUCCI held a 3-day tasting session on the theme of "Taste PASCUCCI, Taste Italian style" in Blue Harbor. Weibo V, mainstream media and Dianping star members all showed up for tasting, zero-distance interaction with Italian baristas, experience the culture and fun of espresso, and feel the flavor of authentic espresso.

When it comes to Italy, two things have to be mentioned: one is a man and the other is coffee. In Italy, coffee and men are actually two similar labels, so there is a famous Italian saying: men should be like good coffee, both strong and enthusiastic! In order to let everyone feel the authentic Italian coffee culture, CAFFE PASCUCCI specially invited world-class coffee masters Eddy, Fabio and Iurio from the Italian headquarters to parachute the Blue Harbor Store to present a wonderful Italian coffee flower performance for the guests and demonstrate the exquisite coffee-making craftsmanship on the spot. The guests could not only watch the wonderful performance of the coffee master up close, drink authentic Italian handmade coffee, but also personally DIY their favorite coffee and experience the coffee life of CAFFE PASCUCCI under the enthusiastic guidance of the coffee master.

The handsome Italian coffee master also introduced the taste knowledge of Italian coffee in detail, and the guests also made a temporary guest appearance as a coffee tasting expert. In the steps of coffee tasting, learn more about the fragrance of CAFFE PASCUCCI. The tasting session is also a good time to popularize coffee bean knowledge. During the tasting process, the guests also learned that traditional Italian coffee culture attaches great importance to coffee beans. From planting to roasting, CAFFE PASCUCCI strives for excellence in every stage, so that it can truly achieve what it has always pursued for more than a hundred years: "perfect a cup of coffee to the last sip." Let "perfect space open your day."