Wang ze, the world champion of coffee brewing, officially entered the battle of boutique coffee.

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On November 30, Wang Ce, the World Coffee Hand Brewing Champion, held the opening press conference of the new boutique coffee brand VWI by CHADWANG Renaissance Concept Store, recreating the "two hands and three pots" technique in the World Cup Brewing Competition (WBrC), brilliantly interpreting the unique flavor and level of boutique coffee, and announced that he would enter the boutique coffee battlefield through his own brand VWI.

Wang Ce implements his own "coffee road"

Fuxing Concept Store is located directly opposite Breeze Square. The two-story space is designed and operated by Luying designer Huang Yu, creating a minimalist coffee aesthetic space integrating Taiwanese local elements. The brand name VWI represents three types of water: Vapor (fog), Water (water), Ice (ice), Wang Ce explained, pure hand-brewed coffee "water" accounted for 98.5%, the remaining 1.5% is coffee beans, and want to more than 100% rely on "human taste."

Therefore, in the VWI store, everything touched by the five senses is part of the experience,"store clothing, music, smell, and of course the most important coffee, are personally checked by me and executed by the team." We have very few SOPs, and I only tell you what the final effect should be. So every barista's service is unique and heartfelt." Wang Ce said.

Two brewing systems, the first VIP reservation brewing service

To meet different needs, Wang Ce developed two different brewing systems, namely "professional manual brewing" and "general manual brewing". Starting next year, customers can make an appointment with Wang Ce or senior baristas for an hour of coffee brewing and sharing in VIP boxes to experience the charm of fine coffee from five senses.

Step into a new movement

For this young champion barista, there are inevitably many challenges in the process of entering the self-created brand, such as pulling back and forth with the brand's visual designer Huang Yu for a long time before opening the store."He broke a lot of my thinking and inertia developed over the years and provided me with new nutrients. It's really not easy." Since opening the store for trial operation, he has been losing sleep almost every day. On the one hand, he is constantly thinking about how to improve, and "on the other hand, he is taking too much caffeine every day." He smiled.

Stepping into unfamiliar business areas, Wang Ce said he has many trusted partners to make up for his lack of business experience. At present, he will focus on ensuring high-quality coffee and service, and he also hopes to bring VWI to other countries he likes in the future to create a boutique coffee brand that can represent Taiwan.