Canned coffee can also produce milk bubble nitrogen coffee. There is a canned nitrogen latte.

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In addition to freshly ground coffee from coffee shops or convenience stores, CTI has introduced many innovative products of just-in-time coffee, including espresso balls, coffee "tea bags", coffee leaf tea, universal cup coffee ears, coffee cold extract and so on.

Ready-to-drink coffee, originally a minority branch of the coffee field, has won the common attention of domestic and foreign beverage giants in recent years; this is a blue ocean born under the change of consumption habits and life rhythm and the new trend of consumption upgrading. When consumers no longer only focus on speed, but drink coffee in taste, restore the freshness and richness of coffee beans to a greater extent, and are sought after by young people and office workers.

Among the many ready-to-drink coffee, canned coffee is the earliest kind that people come into contact with. After the development in recent years, there are more and more kinds, breaking everyone's existing impression, each has its own characteristics.

Since Japan UCC Coffee began to develop convenient canned coffee in 1969, it has been gradually regarded as a substitute for energy drinks and sparkling drinks by many people, and it has a position that can not be ignored in the market of canned drinks.

According to Food & Wine, the growth rate of canned coffee in the United States doubled from 2011 to 2016 and is expected to continue to grow by 13% in 2017, so coffee products from various beverage companies have come up with new products.

These include the familiar Starbucks Glass bottled Frappuccino, McDonald's McCafe Frappe and Dunkin Donuts Iced Coffee in the United States, and even Blue bottle Coffee (Blue Bottle Coffee) has jumped on this wave to launch its own refrigerated ready-to-drink coffee, which allows coffee lovers to carry it with them regardless of location restrictions, and gives inspiration to other coffee shops on how to break through regional restrictions and use supermarkets and convenience stores as bases to sell canned coffee instead of physical stores. Now a coffee shop has even entered the American retail world with its own signature coffee, so that consumers can drink good coffee anytime, anywhere.

△ La Colombe's canned coffee powder

La Colombe Cafe, located in Philadelphia, USA, started with coffee roasting. At present, there are 30 branches in the United States. La Colombe, known as the pioneer of the third wave of coffee, has its own insights on bean selection and trading. In addition to providing good coffee, its founder Todd Carmichael also has unique views on the future and technology of the coffee industry.

After seeing people's love of nitrogen coffee, Carmichael began to think about the development of nitrogen injection technology. With a penchant for milk bubbles, he blends cold-brewed coffee with milk with nitrogen injection technology, introducing an iced latte with thick milk bubbles: Draft Latte, which allows customers to drink as if directly into a cup from a bar beer barrel, giving consumers a new taste of coffee.

After the popularity of Draft Latte, Carmichael began to show the world his thoughts on the future of the coffee industry. Carmichael, who once worked at Starbucks, witnessed Starbucks revolutionize the way people interact with coffee by setting up locations in cities to connect coffee with life, but he also saw possibilities that coffee shops could not offer.

Carmichael observed at Starbucks that many people waiting in line for coffee actually don't have time to sit down and enjoy it, and often all they want is a good cup of coffee that can be taken quickly. This phenomenon shows Carmichael the possible future of the coffee industry: if the coffee bought from the freezer in the convenience store tastes as good as the coffee in the store now, consumers can enjoy the good coffee at any time without being restricted by the coffee shop.

Seeing this exciting possibility, La Colombe began to invest heavily in canned coffee technology, hoping to change the way stores provide coffee and start a new revolution in the coffee industry. In 2017, La Colombe launched canned Draft Latte, becoming the world's first frozen ready-to-drink coffee with milk foam.

It is simple to say, but there is a complex technology behind it. There is a small sealed space at the bottom of the coffee can filled with liquid nitrogen. When the pull ring is opened, due to the change of pressure, the liquid nitrogen is converted into nitrogen and injected into the coffee, accompanied by dense and small foam rushing to the top. To form the familiar taste of milk foam.

Paired with natural sucrose and lactose-free milk, consumers not only experience the full-bodied taste impact of Draft Latte, but also do not need to worry about artificial additives, the unique taste quickly swept the United States, becoming the fastest-selling ready-to-drink coffee.

"rather than staying in every corner of the city, we want consumers to enjoy the taste of freshly brewed coffee anytime, anywhere." Carmichael told Forbes magazine.

La Colombe coffee cans have one more drinking lid than ordinary cans. It is sweet to open the lid before opening it, and then put it back into the lid to ensure that the taste is not affected by the metal can body. Coffee hisses like a soda bottle when it is opened, which is proof that the gas at the bottom of the can is injected into the coffee. The taste is more delicate and velvety than ordinary coffee, with a slight sweetness that matches the bitterness of Italian concentration.

According to La Colombe's website, each of the four bottles costs $12 (about 19 yuan per bottle).

Flavors are original, triple concentrated, vanilla, mocha, caramel, cinnamon, coconut milk, coconut milk mocha, honeysuckle, pumpkin spices and so on.

From Starbucks, Blue bottle Coffee to La Colombe, we can easily see that canned coffee has begun to break through the established role of traditional "coffee substitute" and become a symbol of many coffee manufacturers to convey their business ideas and self-breakthrough to consumers. La Colombe reproduces the original appearance of coffee by updating canned coffee technology, trying to change the relationship between coffee and life again.

In the future, La Colombe hopes that all the items seen in coffee shops can be easily reproduced by consumers, such as self-heating cans, coffee capsules that can reproduce the quality of hand-brewed coffee, and so on, so that coffee will no longer be subject to the geographical restrictions of coffee shops in the near future, and everyone can enjoy good coffee as if they were brewing at any time.

As Carmichael said, "my competitor is not canned coffee from other coffee companies. Each has its own characteristics and does not conflict with each other." Cold brewed coffee is only the basis of canned coffee, and our real goal is to change coffee drinking habits around the world. "

You may have scoffed at canned coffee, but this new form of canned coffee and new technology can make more people taste good coffee and fall in love with coffee, which will also lead to a new revolution in the coffee industry.

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