December 8 Xinglong Coffee (Haikou) flagship store opens Hainan Xinglong Coffee introduction

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Xinglong Coffee, which used to be a brand that can be thrown into a hole on the ground.

Premier Zhou made Xinglong Coffee famous: "Xinglong Coffee is world-class. I have drunk a lot of foreign coffee, but our own coffee tastes good." February 7, 1960-the Prime Minister visited Xinglong Farm and was greatly appreciated after drinking Xinglong Coffee.

A cup of coffee with strong flavor, an amiable prime minister, wrote a good name for Xinglong Coffee.

According to reports, Xinglong coffee in its heyday, the planting area of more than 4000 mu, the farm can be seen everywhere coffee gardens. Every household on the farm grows coffee, and coffee income is the mainstay of farmers' income.

Xinglong Coffee settled in Xinglong, Hainan, in 1953, when Xinglong overseas Chinese Farm was just established. In order to realize the practice of "raising growth in the short term", that is, using short-term crop income such as coffee, citronella and rice to make up for long-term crop income such as rubber, Xinglong began to introduce coffee from Chengmai Fushan.

Xinglong Coffee was once the banner product of Hainan local brand. Today, on Xinglong Farm, there is also a stone tablet to commemorate Premier Zhou Enlai's visit to Xinglong Cafe Garden.

Fifty-five years later, the monument is still erected and the story is still circulating, but the coffee garden has disappeared and has been replaced by a lush rubber forest.

At that time, the planting area of coffee was very large, and the whole Xinglong had more than 3000 mu. In order to ensure the quality of coffee beans, coffee beans are cooked and picked. At that time, the workers were too busy, and the students on the farm often came to the plantation for half a day to pick coffee. After the 1990s, with the continuous decline in the price of coffee beans, the planting area of Xinglong coffee is also decreasing. Up to now, the planting area of coffee in Xinglong area is less than 1000 mu.

On December 8th, under the joint guidance of Wanning Agricultural Bureau and Wanning Xinglong Coffee Research Institute, the Xinglong Coffee (Haikou) flagship store prepared by the spice and Beverage Research Institute of the Chinese Academy of Tropical Agricultural Sciences was unveiled in Haikou. This is not only the first Xinglong coffee brand store in Hainan, but also an important measure taken by the fragrant drink Institute to implement the "implementation Plan for the Development of Wanning Xinglong Coffee Industry from 2018 to 2020", which is of landmark significance.

It is understood that the store is divided into five functional areas: Xinglong coffee culture exhibition area, brewing experience area, business negotiation area, product exhibition area and Hainan Xingke Yunshang area. Among them, in the brewing experience area, guests can watch the whole process of making hand-brewed coffee, such as boiling water, water injection, follicles, extraction and so on.

"Xinglong Coffee (Haikou) flagship store aims to fully display the scientific and technological achievements of Xinglong Coffee, popularize coffee knowledge, publicize Xinglong coffee culture, and cultivate Xinglong coffee consumer groups. starting from the aspects of excellent varieties, high-quality raw materials, unique roasting methods and standardized production, this paper comprehensively introduces the market advantages of Xinglong coffee products, so that every citizen and guests at home and abroad can fully feel the culture of Xinglong coffee." Chu Zhong, general manager of Xingke Company, said that the elements of Xinglong Coffee are permeated in every corner of the store, and the store has specially set up a touch screen to promote the history and culture of Xinglong Coffee. To learn more about Xinglong Coffee, you only need to touch it with your fingertips.

In addition to bringing together many leading coffee products of Xingke company, there are also all kinds of chocolates and specialty foods. Xinglong Coffee (Haikou) flagship store is also effectively linked with Xinglong Tropical Botanical Garden to provide all-round benefits to Haikou citizens.