How about "China's first coffee culture town" to build Qingtian coffee culture town in Qingtian?

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Walking in the streets of Qingtian, a strong aroma of coffee will always come. Nowadays, coffee has become a cultural symbol of Qingtian and a window for outsiders to understand Qingtian.

In the future, Qingtian will build the first "Chinese Coffee Culture Town"! Let coffee become another golden business card to promote Qingtian-let's take a look at this just released "Qingtian Coffee Culture Town cultivation and Construction Plan"!

Qingtian Coffee Culture Town

Qingtian Coffee Culture Town is a new type of business that integrates coffee trade circulation, cultural display, leisure experience, headquarters economy, talent output, processing and manufacturing, and the integration of China and the West.

What is the goal of building Qingtian Coffee Culture Town? How to build it exactly?

The construction goals and ideas revolve around the goal of building the first "Chinese Coffee Culture Town". Strive to cultivate a well-known coffee brand, create an integrated model of coffee industry, formulate a standard for local characteristics of coffee production and service, and explore a way out of Qingtian to face the whole country. Strive to build Qingtian into a "Chinese image display place for espresso, an important distribution center for coffee raw materials and utensils exchange, an important training place for coffee talents, and the best destination for coffee experience." to further promote the construction of European tourism towns and European towns. Main task

Implement the coffee brand cultivation project

Specifically, it includes formulating the standard of "Qingtian Coffee", strengthening the construction of coffee public brand and independent brand system, establishing Qingtian County Coffee Industry Association and other organizations, implementing coffee agent brand cultivation plan and strengthening the support of coffee industry.

Among them, in the formulation of "Qingtian Coffee" standards, we will explore and clarify the characteristics of Qingtian coffee in appearance and taste, uniformly formulate Qingtian coffee production technical standards, and actively apply for patents; combined with Qingtian's "European amorous feelings" characteristics, uniformly formulate the standard standards for the service process of demonstration stores with the characteristics of the hometown of overseas Chinese, and gradually form a set of "standard + personality" Qingtian coffee brand system.

Implement the coffee business and travel integration project

Specifically, it includes enriching the format of coffee business and tourism, promoting the construction of coffee business and tourism scenic spots, expanding the coffee industry chain and creating a number of coffee cultural landscape sketches and so on.

Among them, in promoting the construction of coffee business and tourism integration scenic spots. The integration of coffee business and travel as an important part of European towns and an important carrier for the construction of imported commodity cities in the hometown of overseas Chinese. Taking the construction of a 3A scenic spot in an European town as an opportunity, we will focus on setting up coffee culture, coffee industry, coffee experience and other scenic spots in the scenic area, so as to promote the cultivation and promotion of business and tourism.

Implement the coffee culture exhibition project

Specifically, it includes the construction of the "Coffee window" exhibition hall (living room), the creation of coffee culture experience city and the creation of a strong coffee culture atmosphere.

Among them, in the aspect of creating a coffee culture experience city, on the basis of the Linjiang Road and Dongmen community areas where the original cafes are concentrated, combined with the transformation of European style neighborhoods, especially in the transformation process of alleys, the color of coffee culture will be fully integrated in the aspects of building facade color and street landscape sketches, so as to create a fashionable, warm and romantic atmosphere full of exotic interest. Gradually strengthen the coffee culture atmosphere of the main city, and shape the coffee culture business card of Qingtian county.

Coffee market development project

Specifically, it includes formulating the standard of Qingtian coffee image demonstration shop, implementing the promotion plan of Qingtian coffee brand demonstration store, guiding Qingtian coffee to "go out" and so on.

Among them, in the formulation of Qingtian coffee image demonstration store standards, according to Qingtian coffee image elements, unified formulation of area, facilities, image and other demonstration store decoration hardware standards, give priority to the construction of high-quality Qingtian coffee image display flagship store in the county, give full play to the demonstration effect, establish Qingtian coffee brand image, and guide the market to join.

Implement the coffee talent training project

Specifically, it includes the establishment of coffee schools, the training of baristas, the training of coffee operators and the planning of coffee competitions.

Among them, in carrying out the barista training project, we will increase the training of baristas' business skills, provide talent support for the development of the coffee industry, and introduce policies to allocate certain budget funds every year to support the training of coffee talents; local baristas are encouraged to participate in national international coffee competitions to improve their skills. Timely host the national coffee flower competition and other activities. Through the cultivation of Qingtian coffee culture town, broaden the ways to increase the income of overseas Chinese people, and promote the upgrading of overseas Chinese hometown service industry and urban taste in the new era.

END