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Does small 7 in Taiwan have to make trouble when it becomes big 7? 711 new store model selling rosy summer coffee

Published: 2025-12-06 Author: World Gafei

Last Updated: 2025/12/06, Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Taiwan 7-ELEVEN announced a new store model "Big7" on December 25, located in the mansion Boyuan store. For the first time, coffee, reading, candy, beauty makeup, baking and supercommerce are integrated into a single store, which is currently the brand-new store with the largest variety in the industry. 7

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

Taiwan's 7-ELEVEN unveiled a new store model "Big7" on December 25, which is located in the Boyuan store of the mansion. For the first time, coffee, reading, candy, beauty makeup, baking and super merchants are integrated into a single store, which is currently the new store with the largest variety of products in the industry. 7-ELEVEN has even launched its first boutique coffee brand, selling "Geisha Coffee" from the Candle Manor in Costa Rica at a special price of 220RMB, which can be said to be the highest-priced coffee in 7-ELEVEN history.

Big7 is to refit the Boyuan store located in the business district of National Taiwan University mansion, with a business area of about 130ping, gathering six different compound types, in addition to super merchants, but also integrated into the first boutique coffee brand "! +?" CAFE RESERVE ", supermerchants create" candy house ", and join the" blog to come "book selection compound area, coupled with beauty makeup" K Seren "and bread" baking concept "," Big7 "is the new positioning of 7-ELEVEN compound store.

Among them, 7-ELEVEN launched the boutique coffee brand for the first time. CAFE RESERVE "brand concept with exclamation mark + question mark, pass on" a cup of coffee that surprises you and can't be described in words "; there are as many as 22 kinds of coffee products, which are divided into four major structures:" Italian coffee, boutique hand-made coffee, flavor drinks and other drinks ", with prices ranging from 60 yuan to 130 yuan.

There are six options for high-quality hand-brewed coffee, including the exclusive introduction of African Isabia "Tintu" and "Brihra", as well as the "geisha coffee" known as champagne in the coffee industry, which retains coffee pectin through special black honey treatment technology. showing a multi-layered aroma of flowers and green apples, the market price is nearly 300 yuan, special price 220 yuan, limited edition 200 cups.