Does small 7 in Taiwan have to make trouble when it becomes big 7? 711 new store model selling rosy summer coffee
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Taiwan's 7-ELEVEN unveiled a new store model "Big7" on December 25, which is located in the Boyuan store of the mansion. For the first time, coffee, reading, candy, beauty makeup, baking and super merchants are integrated into a single store, which is currently the new store with the largest variety of products in the industry. 7-ELEVEN has even launched its first boutique coffee brand, selling "Geisha Coffee" from the Candle Manor in Costa Rica at a special price of 220RMB, which can be said to be the highest-priced coffee in 7-ELEVEN history.
Big7 is to refit the Boyuan store located in the business district of National Taiwan University mansion, with a business area of about 130ping, gathering six different compound types, in addition to super merchants, but also integrated into the first boutique coffee brand "! +?" CAFE RESERVE ", supermerchants create" candy house ", and join the" blog to come "book selection compound area, coupled with beauty makeup" K Seren "and bread" baking concept "," Big7 "is the new positioning of 7-ELEVEN compound store.
Among them, 7-ELEVEN launched the boutique coffee brand for the first time. CAFE RESERVE "brand concept with exclamation mark + question mark, pass on" a cup of coffee that surprises you and can't be described in words "; there are as many as 22 kinds of coffee products, which are divided into four major structures:" Italian coffee, boutique hand-made coffee, flavor drinks and other drinks ", with prices ranging from 60 yuan to 130 yuan.
There are six options for high-quality hand-brewed coffee, including the exclusive introduction of African Isabia "Tintu" and "Brihra", as well as the "geisha coffee" known as champagne in the coffee industry, which retains coffee pectin through special black honey treatment technology. showing a multi-layered aroma of flowers and green apples, the market price is nearly 300 yuan, special price 220 yuan, limited edition 200 cups.
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South Korea joins the coffee shop with the shortest life! On average, it closes down for more than two years!
Professional coffee knowledge exchange more coffee bean information Please follow the coffee workshop (Wechat official account cafe_style) which chain industry has the shortest life to open a store? In South Korea, the answer is a coffee shop, with an average lifespan of only 27 months, or less than two and a half years. According to data released by the South Korean government on the 24th, the average survival time for South Korean chain owners to open stores is 52 months (four years and four months).
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Luckin Coffee may have a new operation. The next step is to go to Hong Kong for IPO?
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) introduction to open a coffee shop, I have never met anyone as fast as Rui Xing! On December 25th, this past Christmas, Luckin Coffee, who had made her debut for less than one year, announced that the layout of 2000 stores for the whole year would be completed ahead of schedule, with an average of 5.5 new stores per day, covering 2. 5 percent of the country.
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