The final of the 4th China barista skills Competition was held in Guangzhou.

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The finals of the 4th China barista skills Competition, the most professional national competition in the domestic coffee industry, was held in Guangzhou Sany International Food City from the 27th to 28th. Nearly 100 outstanding baristas from Hainan, South China, East China and Shandong competed together.

The China barista skills Competition is jointly sponsored by the Coffee Bean Branch of the China Fruit Circulation Association and the Coffee Committee of the China Brand Strategic Planning Research Institute. It has been successfully held for three times and has attracted the attention of the coffee industry. It has received strong support from the Coffee and Tea Administration of the Ministry of Agriculture of Ethiopia and the Foreign Trade Promotion Bureau of Costa Rica.

Fu Jingya, executive vice president and secretary-general of coffee bean branch of China Fruit Circulation Association and general representative of China International Coffee Organization, said that China's coffee industry is developing rapidly. Luckin Coffee sold 5.15 million cups on Singles Day, which is equivalent to the five-day sales of Starbucks' more than 3000 stores in China. Chinese coffee consumers are growing day by day, and 20 million online coffee drinkers have unlimited room for reverie in the past two years. Capital began to race the enclosure in the field of coffee consumption on a large scale, setting off a wave, both instant coffee and boutique coffee are developing rapidly. all signs show that the spring of coffee as a sunrise industry has come.

According to the data of the 2018 coffee industry research report, the current global coffee consumption market is about 12 trillion yuan. The United States is the world's largest coffee consumption market, with an annual consumption of about 3 trillion yuan. China's coffee consumption market is about 100 billion yuan. Although the scale of China's coffee market is still far from that of Europe and the United States, in terms of growth rate, China's coffee market has a compound growth rate of 15% in the past decade, far exceeding the annual compound growth rate of 2% of the average global coffee consumption. The Investment Analysis and Prospect Forecast report of China's Coffee Industry from 2017 to 2021 predicts that in the next 10 years, China's coffee consumption market will exceed 1 trillion yuan, with great potential.

With the rapid development of coffee market, China's beverage industry has also ushered in explosive growth. Industry insiders pointed out that coffee is a big category, and Chinese consumption habits prefer coffee extended milk tea drinks. Various brands of milk tea drinks have sprung up like bamboo shoots after a spring rain, and the number of stores, catering stores and raw materials have increased by 300% this year. Share the dividend of this wave of coffee growth.

Sany International Food City, the venue of the final of the fourth China barista skills Competition, also held the first Coffee Culture Festival at the same time, which attracted the attention of the industry. According to public data, Sany International Food City, founded in December 2005, is the largest, most professional and concentrated coffee, alcohol and food wholesale park in South China.

Gao Weilin, vice president of coffee bean branch of China Fruit Circulation Association and chairman of Sany International Food City, said that in the past 13 years, Sany International Food City has grown from scratch to large. It has developed into a leader in the technical training, incubation design and backstage material supply of China's coffee and tea industry, with an annual transaction volume of more than billions of yuan and more than 20,000 people who directly train and incubate entrepreneurs. More than 200,000 jobs have been created indirectly.

However, due to the development planning of Guangzhou, Zengyi Road in Guangzhou has been upgraded into a science and technology corridor, and a subway has been built where Sany International Food City is located, the earliest and most famous coffee and beverage distribution center in China is now facing the dilemma of relocation. Chairman Gao Weilin said that it is the first and last time to hold the finals of the 2018 China baristas Competition and the Trinity Coffee Beverage Culture Festival.

During the interview, the reporter found that many merchants expressed understanding and support for the upgrading of Zengcha Road, but hoped that the government would pay attention to the hard-won market scale effect and brand influence accumulated by Sany International Food City over the years, and be more scientific and comprehensive in planning relocation and location.

Article source: Chinanews.com, Guangdong

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