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China coffee market analysis, Wangwang Bond coffee "money" into the Internet cafe market latte coffee ice cafe

Published: 2026-06-08 Author: World Gafei

Last Updated: 2026/06/08, Professional coffee knowledge exchange More coffee bean information Please pay attention to coffee workshop (Weixin Official Accounts cafe_style) China coffee market is increasingly prosperous, but at present consumers are generally familiar with few brands, the overall market development degree is still quite small, whether it is instant, ready-to-drink or freshly brewed coffee, are still in a chaotic state, showing that coffee is a quite potential field. The industry is optimistic

Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)

China's coffee market is booming day by day, but at present, there are not many brands that consumers are familiar with, and the overall degree of market development is still quite small. Whether it is instant, instant or freshly brewed coffee, it is still in a state of chaos, indicating that coffee is a potential field. Some businessmen are optimistic about the young consumer groups and rush into the new field of "e-sports + coffee".

Bullish on the Chinese coffee market, Wangwang Group began to prepare coffee products in 1998; when international coffee brands acted frequently in China in 2018, Wangwang Group also focused on the coffee industry in the same year. At present, there are 5 R & D and product planning personnel with CQI Q-Grader professional cup tester certification in Shanghai headquarters, and deploy R & D, production line and sales system resources.

Attract thousands of dealers in half a year

Wangwang Group said that at present, Bond Coffee focuses on young people, selling more than 10 cases a day in hot spots on campuses, gas stations and office buildings, and has attracted nearly 1,000 regional dealers in half a year. In order to catch the attention of young people, both advertising and publicity are designed in a young and interesting direction.

At the e-sports Carnival held in Macao on June 17, 2018, 50 Chinese professional teams and a number of well-known anchors attended the carnival. There were 7, 000 spectators and 10 million online viewers. Huya, Douyu and Longzhu live broadcast simultaneously, attracting a large number of players and fans for the carnival.

E-sports + Internet cafe becomes a sharp weapon.

E-sports has almost become the first sport in the life of young people. The rapid development of the e-sports industry promotes the new development of the Internet cafe industry, using the new Internet cafe model to optimize venue equipment, while adding coffee and other elements, making the traditional single Internet cafe embark on the path of diversified development. It is precisely because of the successful transformation of Internet cafes that more and more players are more willing to compete with their friends in the online caf é.

In the process of e-sports, some players are used to drinking coffee and functional drinks. The Wangwang Group said that the Bond series "iced coffee" has a bitter balanced flavor with a low sugar ratio, while the "latte" uses the same condensed milk as Wang Zai milk, which is in line with the sweet flavor preferred by the Chinese market. while retaining natural caffeine.

From August 26 to 28, 2018, Bond Coffee joined hands with Huya TV to join hands with 41 e-sports anchors to give likes to the Chinese e-sports team participating in the Asian Games in Jakarta, following the e-sports Carnival in Macau. Bond Coffee has worked hard in the e-sports circle again.

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