Coffee + fruit tea does not require you to choose one of the two innovative drinks. Will it be the next new trend?

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01 Nai Xue launches three kinds of big drinks

Many students may have noticed that Nai Xue has added a series of drinks to the menu bar, including three new products, namely, lemon, mandarin duck and orange.

A few years ago, our teacher also specially went to Nai Xue's store to visit the store and queued up to buy the latest drinks for Nai Xue's new products, in which the taste of lemon was introduced in detail.

Making coffee with yellow lemon is a major feature of big lemons, and the teacher also stressed when trying it that this drink tastes fragrant in the front and middle, not bitter, very in line with the public taste, and does not have the strong bitterness of traditional lemon tea and coffee. The entrance of Nai Xue's tea is very pleasant.

The latter part has the taste of coffee and lemon, because it uses cold-chain lemon juice with enough acidity and yellow lemon juice that tastes better and better. The combination of lemon tea and coffee flavor is acceptable to most people. It is sour, sweet and sour and refreshing.

The big mandarin duck is not a traditional mandarin duck milk tea, it has a very beautiful layering in appearance, and the big mandarin oranges also use fresh oranges that are easy to buy with jasmine Maojian Tea and Arabica coffee. Break through the traditional perception of tea and open up a new way to drink oranges, but I think the taste is more general than the other two.

The trend of fruit tea + coffee also seen in 02 exhibition.

Similar to the trend of Nai Xue, we see a coffee powder that is relatively rare but unique and difficult to ignore. Among the sections distinguished by the exhibition, there is a very eye-catching coffee-tea.

It is unique because the brand booths naturally keep coffee powder and milk tea together, and some have coffee syrup. Nai Xue's tea is also moving in the direction of coffee and tea, perhaps this is the tea trend this year?

03 Why does coffee occupy a place in the tea industry?

Coffee, as a large non-alcoholic beverage in the world today, has a large audience around the world. Although China is dominated by tea, more and more people like to drink coffee after more than 20 years of market edification in Starbucks.

In 2018, in competitions in many industries, we can see that contestants combine coffee with fruit, and also achieve good results. this kind of tea + fruit, coffee + tea, fruit + coffee has unique taste and novel vision.

Many manufacturers have also launched coffee-related ingredients, such as lemon coffee and coconut coffee. Plus now, such as Nai Xue's tea, coco milk tea, these head brands vigorously promote.

Coco in the store decoration and logo, also generally add the element of coffee, according to incomplete statistics, now the main milk tea + coffee coco stores have exceeded 500, there are many stores have been online breakfast coffee.

Thus it can be seen that it is also expected that there is a trend to play new ideas in tea + fruit and coffee + fruit.

04 not all stores are suitable for coffee

Although there are many people who drink coffee, but in China, coffee is still a minority thing, the head brand may blow the wind of coffee, but most small shops are not suitable to increase the category of coffee.

The cost of purchasing machinery and equipment is not cheap. Because of the moving line design of shops, many stores actually do not reserve a place to store coffee machines.

The audience of coffee is leisurely, first-and second-tier cities may prefer more people, in many small cities many people still can not stand the bitter taste of coffee, most people just taste fresh, can not become a long-term consumer group.

Traditional milk tea, or do some small innovation in milk tea, in the form of presentation to create. We continue to learn from others, but we should also combine our own conditions and choose a business model that suits us.