Starbucks denies hunger marketing, lucky to go to the US IPO again

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As the 1/6 of 2019 is almost over and spring is coming, are there any more new moves in coffee shops besides launching new products in line with the season? "Ka Wen three in one" will enrich your coffee time from today!

Starbucks denies hunger marketing. Can the Cat Paw Cup really do one cat per person?

Recently, everyone must have been scrubbed by one of Xing Dad's cups. No one can resist the cute power of cats, and Starbucks'"Cat paw Cup" naturally stirs up everyone's hearts and makes people want to get one right away.

However, the cup is small and there are many people, coupled with scalpers hoarding goods, now the "cat's paw cup" is really hard to get, and the price on a treasure is even higher all over the sky. What's more, all kinds of bad deeds spread all over the Internet because of the fight over the cup.

To this end, some people can not help but speculate that the star father is in hunger marketing. However, the official Weibo announcement announced that "1000 cat paw cups will be sold on the Starbucks official line retail platform from February 28 to March 3, 2019," in an effort not to have more than one person.

According to the situation of the first day, it is impossible for ordinary people to grab the "Cat claw Cup" on a treasure, and the speed of getting off the shelves in seconds is too abusive.

From this point of view, the craze of "cat claw cup" will probably continue for some time.

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Are you going to IPO in the United States this year? Ruixing was exposed to three investment banks.

From time to time, Luckin Coffee is said to have any new moves. Moving into a new city and opening several new stores are all routine operations. This is not, the enterprise search platform shows that Ruixing has opened two more branches: Luckin Coffee (Kunming) Co., Ltd., and Luckin Coffee (Shenyang) Co., Ltd. so far, the search for "Luckin Coffee" shows that there are as many as 2048 search results.

What is more noteworthy is that today, according to Reuters, Luckin Coffee is in contact with three investment banks and plans to go to IPO in the United States this year. In addition, Goldman Sachs and Morgan Stanley are also providing consulting services to Lucky. One of the sources said Luckin Coffee's goal was to seek a valuation of about $3 billion in IPO.

Ruixing's listing is nothing new, and it has been exposed before that it is going to Hong Kong. However, the HKEx requires the management of listed companies to remain unchanged for the last three years, but Luckin Coffee himself is not even three years old.

In addition, in early February, Bloomberg reported that Lucky would conduct a $300 million IPO in the United States as soon as the second quarter. At that time, Zhao Yanyan, director of public relations of Luckin Coffee, said: "Sorry, I didn't get the news!"

I do not know whether this revelation is true or false.

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Coffee shops have new uses, avatars of job interviews are popular in Japan.

When it comes to college students looking for a job, everyone may have a "miserable" experience of going around for an interview wearing formal clothes, resumes and all kinds of materials. Nowadays, there are many job-hunting coffee shops around Japanese universities, which make it easier for college students to change the traditional way of job interview.

The decor of these job-hunting cafes is no different from that of ordinary cafes, except that there are corporate brochures with sponsors, and students can use the wireless Internet and drink coffee and juice for free to learn about first-hand job search information. The store is also responsible for organizing exchange activities between students and enterprises.

Some people may wonder, how can such a coffee shop make a profit? In fact, the operation of the job-hunting coffee shop is funded by corporate sponsorship, and the number of sponsors has about tripled in just two years to about 140. among them are well-known companies such as Panasonic, Nissan, Softbank Corp. and East Japan Travel Railway. Big companies are also trying hard enough to compete for talent.

Students who have been to job-hunting coffee shops also responded well to this, saying that "the environment is very good, chat is not nervous." With an extra cup of coffee to relax, it will probably be easier to talk to the interviewer and get a good job, right?

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