Mellon Coffee launches in Hong Kong this year to help brands expand their international footprint.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
Chinese coffee shop brand Mellon Coffee plans to open a store in Hong Kong to help the brand expand to all parts of the world. Mellon Coffee may be unfamiliar to Hong Kong people. the brand is headquartered in Kunming and now has 80 stores in Shanghai, Beijing, Chongqing, Singapore and South Korea.
According to foreign media reports, the brand hopes to continue to expand its territory and plans to open branches in Hong Kong within this year. In order to break into the new market, it is believed that Mellon Coffee will launch a new menu to cater to local tastes. However, it is not known what kind of restricted drinks Malone Coffee will bring when it comes to Hong Kong.
Take the brand's new store in Ho Chi Minh City, Vietnam, as an example, the new products launched are very close to the ground. The Ho Chi Minh City branch specially uses the concept of coffee with light food, offering salads, Vietnamese-style sandwiches, Vietnamese-style French bags, and so on. In addition, Mellon Coffee has also launched Vietnam-limited "Saigon impression", "Ice Lime Yega" and so on.
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