Oh, my God! Xi tea is going to sell coffee! What's the name of tea and coffee? Do you have coffee for your favorite tea?

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Today, HEYTEA Tea's official account and Weibo said that Tea Coffee will be officially launched tomorrow, and the first stores include: Shenzhen Vientiane City Black Gold Store, Guangzhou Huifudong Hot Wheat Store, Shanghai Hubin Road Hot Wheat Store and Beijing Jun Taibai DP Store.

Photo source: @ Happy Tea Weibo screenshot

In fact, some stores of Xi Cha have already started to sell Xi Cha Coffee yesterday. Many gourmet talents and experienced enthusiasts have already gone to taste fresh food in advance. Want to know if the tea and coffee tastes good? What varieties do you have? Let's listen to the editor's detailed instructions.

Photo Source: @ Xi Tea

From the tweet introduction on official account "HEYTEA Tea", we can learn about the specific items of tea coffee and the recipe. According to reports, the four coffee drinks launched this time all use 100% high-quality Arabica beans, which are made from coffee beans from Ethiopia, Panama and Tanzania, including washed coffee and honey-treated coffee. the use of medium-deep roasting with natural flower aroma.

Photo Source: TATA Notes of Food Talent

In the choice of coffee beans, Xi tea seems to have no merit, neither publicizing the deep meaning of its coffee beans, nor adding other "master aura", while in the coffee style, it brings a lot of bright spots.

1. Coffee Boboshake Coffee Bobbing: ¥25

Photo Source: TATA Notes of Food Talent

Official introduction: inspired by the tea-loving black sugar wave, the boiling hot espresso soaked in the smoothie, and the black sugar wave pulsed slightly to create a new style.

* optional smoothies / non-smoothies / heat

* single concentrate plus ¥5

2. Duo Coffee Boboshake Coffee Bobo double spells ¥25

Photo Source: TATA Notes of Food Talent

Official introduction: Bobo + milk jelly! Bobo and milk jelly, two extremes, suck through a fine coffee smoothie, from resilient and unruly to melted in the mouth, and the taste is instantly refreshed.

Photo Source: TATA Notes of Food Talent

Bobo + Oreo! The grainy Oreo crumbs pile up into mountains, and coffee smoothies pour underneath, mixing into a fascinating depth.

* optional smoothie / de-smoothie

* single concentrate plus ¥5

3. Latte Cheezo Zhizhi latte ¥25

Photo Source: TATA Notes of Food Talent

Official introduction: the exclusive cheese of happy tea brings a strong milky aroma, tearing off the inherent label, and the combination of cheese and coffee can also match each other.

* Cheese available, hot / cold

* Cheese can be exchanged for ice cream

* ¥3 for caramel syrup and ¥5 for single concentrate

4. Americano Cheezo Zhizhi American style ¥21

Photo Source: TATA Notes of Food Talent

Official introduction: simple American coffee, through the mellow cheese entrance, neutralize the slightly bitter, so that the aroma of coffee spread smoothly.

* Cheese available, hot / cold

* Cheese can be exchanged for ice cream

* ¥3 for caramel syrup and ¥5 for single concentrate

Photo Source: TATA Notes of Food Talent

Called tea-loving coffee, there is a "tea-loving" DNA flowing naturally in the blood. The packaging of this tea-loving coffee is now the hottest national trend. LOGO cup covers are dressed in timeless red, white and blue, with a little nostalgia for the ancient wind of the Hong Kong ice room. Inspiration of coffee, are you the milk foam in the latte? milk? Or coffee?

Is it serious that Xi Xi tea sells coffee?

Different from traditional coffee, the new tea-loving coffee products make use of their advantages in tea drinks to add "innovative elements" including black sugar pearl, milk jelly, milk cap and so on. This kind of collocation is rare in today's coffee brands, but it is similar to the milk cover coffee and fruit coffee of CoCo and Nai Xue tea: while skillfully using the combination of their original materials to match the fresh taste, it greatly reduces the inventory and purchasing pressure of raw materials, and can also apply the original production process, at the same time, it more or less brings the shadow of its own signature products. Deepen consumers' expectations and first impressions of new products.

Photo Source: TATA Notes of Food Talent

Of course, from the observation point of view of the coffee industry, the research and development ideas of tea brands such as Xi Tea can be described as "the sword goes too far" and the complete "wild road": all over the world, lovers of fine coffee do not promote the pursuit of the original flavor of coffee, pay attention to the origin of coffee beans, baking temperature and brewing parameters. Extremists even think that coffee with sugar and milk is an evil way that "doesn't understand coffee".

At present, it remains to be seen how the coffee products launched by tea brands such as Xi Tea sell and whether they are popular with consumers, but there is a gesture worthy of reference for many people in the coffee industry: coffee is no different from tea, coffee is not delicate, and tea is not cheap. Rather than pay attention to cooking parameters, raw bean stories, delicious products, consumers are willing to accept is the king of commercial brands. What do you say?

Photo Source: TATA Notes of Food Talent

From milk tea with pearls to ice cream, to tea + wine, to yogurt cups some time ago, and the latest tea-loving coffee, this tea brand, which originated in an alley in Jiangmen, Guangdong, has grown into the leading new tea brand in China, and has been labeled as "Standard Starbucks" by the media since its rise. In recent years, as other tea brands such as CoCo Duke and Nai Xue's tea have entered the coffee industry, it is only a matter of time before tea is involved in the coffee industry.

But is "tea-loving coffee" a test of coffee products for tea, or is it aimed directly at the domestic coffee consumption market, which has been growing rapidly in recent years, and wants to join the many competitors to share a piece of cake? Whether these innovations can help tea brands get a piece of the coffee market remains to be seen.

Photo Source: @ Xi Tea

At present, on the eve of the outbreak of the Chinese coffee market, the Chinese market is still not completely saturated and has not entered a highly competitive market. The Chinese market is also very large and can accommodate different levels of brands to coexist. Whoever comes in to do a good job can enjoy this round of dividends. Whether it is a coffee brand or a tea brand, boutique coffee has the value of boutique coffee, commercial coffee also has the demand for commercial coffee, the core of the need to land is always the competitiveness of products, and how to seize the hearts of consumers. After all, capital has never been the core of catering, and consumers are always willing to pay for good products.

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