The new version of Wangmei quenches thirst! New research says the sight of coffee is enough to alert the brain
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style)
If you forget to buy more coffee but still have a bottom cup of coffee, the good news is that just seeing coffee or something that reminds you of it is enough to stimulate your mind, according to a new study. Coffee is known for its effects on alertness and attention, and new research suggests that even without drinking coffee, clues are enough to alert the brain.
The study consists of four studies involving individuals who regularly drink coffee and tea in Eastern and Western cultures. The team studied the possible mental alert effects of coffee and tea cues on participants who saw them.
Participants who were exposed to coffee-related cues but did not actually drink coffee experienced a conceptual change, which included thinking in "more specific, more precise terms" and seeing time as shorter. However, the impact is not so strong among individuals in Eastern cultures, and the link between coffee and vigilance may be less prominent.
This finding may reveal some consumer behaviors and how they affect them from a marketing point of view. Similarly, the study suggests that humans may experience similar "priming" in the presence and advice of other products, such as increased alertness when seeing energy drinks.
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The latest international coffee futures are quoted at US $98 per bag, and international coffee prices are expected to rise in 2020.
Professional coffee knowledge exchange more coffee bean information please follow the coffee workshop (Wechat official account cafe_style) Guatemala Agricultural Association (Camagro) pointed out that according to the international coffee price cycle, coffee prices will rise next year (2020). Nils Leporowski, president of Camagro, said that the latest international coffee futures quotation is US $98 per bag (100lb per bag), which is the same as in 1998.
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Study on the chemistry of small grain coffee in Yunnan, Kunming Institute of plants, Chinese Academy of Sciences
Professional coffee knowledge exchange more coffee bean information Please pay attention to coffee workshop (Wechat official account cafe_style) Coffee as one of the most popular beverages in the world, its composition and physiological function have always been the focus of scientists all over the world. As the largest emerging coffee consumption market in the world, China has not only attracted the attention of a large number of investors, but also promoted the characteristics of agriculture in Yunnan Plateau.
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