Kopi Luwak joins hands with Tianjiu to create a new retail tuyere for 2019 coffee

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On March 27-28, 2019, the 179th Chinese Unicorn incubation acceleration Conference was solemnly held at Quintiles Hotel in Beijing. A number of high-quality projects accelerated by Tianjiu sharing Group have been unveiled one after another, attracting hundreds of entrepreneurs to attend and pay attention. Among them, Kopi Luwak, a famous Chinese coffee brand that is popular all over the world, has attracted more and more attention.

At the scene of the conference, many entrepreneurs showed great interest in investing in Kopi Luwak. Two famous Hong Kong entertainers and investment experts, Guan Zhilin and Chen Xinjian, joined hands to share their experiences on investing in coffee with all participants. The scene was very popular and the effect was remarkable.

According to the 2018 Coffee Industry Research report, the current coffee consumption market in China is about 100 billion yuan, and the basic situation is that the stock market is small, with an average of 4.5 coffee cups per person per year. However, it should not be ignored that China's coffee consumption is currently growing at an annual rate of about 15%. It is estimated that the sales volume of China's coffee market will reach 300 billion yuan in 2020 and is expected to exceed 1 trillion yuan in 2025. From the current 100 billion to 1 trillion in 2025, that means a tenfold increase in six years, which may be a crazier market than Taobao more than a decade ago.

Over the past year, the coffee industry has been in the tuyere of capital investment, attracting all kinds of capital to enter. According to media reports, more than a dozen investment institutions entered the coffee industry in just three months from January to March 2018. Kopi Luwak, as a well-known brand in the coffee industry, symbolizes rarity and luxury. Kopi Luwak has always been synonymous with aristocratic coffee. Kopi Luwak's strong strength, coupled with the favorable market environment, the development of stores and beverage ordering joint venture has been a great success.

At the scene of the meeting, Xu Jiachen, vice president of Kopi Luwak, explained the Kopi Luwak project clearly and in detail. At present, Kopi Luwak has a complete industrial chain from coffee cultivation, ferret breeding, baking processing to terminal stores. Over the past seven years since its establishment, Kopi Luwak has opened more than 200 terminal stores in 18 provinces, municipalities and autonomous regions across the country. With the good momentum of development, Kopi Luwak plans to enter Hong Kong's main board securities market strongly in 2020.

At the launch of the 179th China Unicorn incubation acceleration Conference alone, Kopi Luwak signed contracts on the spot for 14 pairs of high-speed stores and two coffee dealers with a total amount of 30 million yuan.

At this press conference, Kopi Luwak solemnly introduced two major joint venture projects, namely, the joint venture of stores in the high-speed service area and the joint venture of ordering and distribution of canned coffee and beverages.

Project 1: Kopi Luwak Expressway store pool

At present, Kopi Luwak has targeted the resources of highway service areas in many provinces. For more than a year, 23 pairs of stores have been opened in the service area, with amazing profitability. The coffee shop in the highway service area is closed and exclusive, the passenger flow is stable, the deduction point is operated, the rent is not under pressure, and the benefit of the store is guaranteed.

Kopi Luwak will select 100 pairs of quality service areas and jointly open Kopi Luwak stores in high-speed service areas with partners. With only one investment, you can reap short-term operating income, medium-term repurchase income and long-term capital gain.

Item 2: coffee beverage order and distribution joint venture

After years of research and development, Kopi Luwak launched a new Kopi Luwak canned drink in 2017. Selected coffee beans are now ground and extracted, and they are very popular as soon as they are launched. Kopi Luwak has been stationed in more than 10, 000 convenience stores in China, such as Cistercio and OK convenience stores.

The order and distribution joint venture can also get the "three exemptions and one enjoy" reward: free distribution rights, free enterprise customization, free warehousing support, and enjoy equity incentives. Distribution rights, customized programs in hand, no warehousing pressure, worry-free supply to enjoy double benefits!

Through the joint venture of any of these projects, investors can enjoy the concessions and dividends of the project, and the top 100 can also receive equity incentives. Kopi Luwak has now completed the construction of its overseas red chip structure. Morgan Stanley, a world-famous investment bank, and Ernst & Young, one of the big four accounting firms, as well as Oval Law firm in Hong Kong will provide investment banking, financial and legal listing services. the company plans to list in Hong Kong in 2020, after which it will expand its global stores. Be the boss of a listed company and share a market capitalization of 10 billion yuan.

The reason why Kopi Luwak has developed rapidly and has been recognized by many entrepreneurs and investors is that it not only has its own strength beyond doubt, but also relies on the strong capacity of the unicorn business incubator of Tianjiu sharing Group. The valuation of Kopi Luwak and Tianjiu sharing cooperation increased from 200 million to 1 billion in four months, making it a giant in the domestic coffee industry.

Since its establishment in 1991, Tianjiu sharing has focused on unicorn incubation, accelerated for enterprises, worked in China for nearly 30 years, and created a GSM O2O super business platform. In 38 cities around the world, it has more than 6000 wholly-owned companies and holding companies, more than 6000 employees, more than 500 professional investment personnel and senior management talents, and has successfully incubated more than 400 unicorns, quasi-unicorns and platform companies. It has the ability to incubate 300 unicorns every year.

The Chinese Unicorn incubation acceleration Conference, sponsored by Tianjiu sharing Group, has been successfully held for more than 170 years, with the participation of more than tens of thousands of powerful entrepreneurs and hundreds of billions of cooperative contracts. With the mission of "incubating unicorns and realizing the dream of happiness together", Tianjiu share is committed to integrating global funds, resources, talents, technologies and projects, and strives to create a platform for entrepreneurs to create, share and win together, so as to achieve "group development and alliance success". In the past three years, it has successfully incubated more than 40 global high-growth enterprises, such as swishing side, Hanbang tailoring, Zhongshang Huimin, Bee Shopping and so on.

In this accelerated unicorn incubation conference in China, Tianjiu shared professional unicorn incubator and innovative business model were highly recognized by the participating entrepreneurs.

Behind the rapid rise of any industry and any innovation, a brand is always driven by capital. In the future, Tianjiu sharing will also rely on its unique model and keen business sense to make more high-quality projects stand out and enter the global capital market. On the other hand, the mode of business competition comes first. The two joint venture projects solemnly promoted by Kopi Luwak also fully demonstrate its own unique charm and mature business model. We believe that after 20 years of continuous growth, China's coffee industry has become more dynamic with the entry of competitive and innovative enterprises such as Kopi Luwak. In the future, there will be more innovative enterprises like Kopi Luwak, with their own unique advantages and Tianjiu shared platform power, to increase the brand competitive advantage and let the fragrance float further.