Yunnan coffee industry is depressed pinduoduo's "more farm" model will be its way out?

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The number of coffee farmers in Yunnan is at least 400000, mainly by growing coffee beans. At a time when coffee brands such as Starbucks, Luckin Coffee and Lian Coffee are surging, it is generally believed that the coffee fields of Pu'er farmers watered by capital are becoming more and more fertile, but this is not the case. Many farmers say bluntly that they don't want to do it because the purchase price is getting lower and lower, labor costs are rising, and they can't make any money.

This situation has seriously affected the production of local coffee in Yunnan. Externally, under the influence of the general sluggish environment of international economic development, the scale of export coffee beans that directly "go out" has shrunk, and the purchase quantity of foreign coffee brands directly to the place of origin has decreased. Internally, due to lower purchase prices and high labor costs, many coffee farmers give up growing coffee or even cut down coffee trees.

In the face of the general depression of Pu'er coffee industry, the author believes that instead of complaining, it is better to reflect calmly from the perspective of market economy. On the one hand, from the planting data, Pu'er nearly 800000 mu of coffee, curry farmers 400000 people. The large scale of supply at the production end and the shrinking demand at the consumer side will undoubtedly lead to some dislocation between supply and demand. A few years ago, the price of the international coffee market was at a high level, which did not rule out the possibility that Pu'er farmers "chasing the wind" blindly expanded their planting area. On the other hand, among the 400000 growers, low education and labor-intensive farmers account for a large proportion; the production efficiency of growing coffee is not high, and the quality of coffee beans needs to be improved.

The right to say in the market is light, or it is also a big "hard wound" of Pu'er coffee industry. In terms of quantity, Pu'er has formed a certain production scale of coffee raw materials, but there is a lack of scientific and unified standard system to guarantee the quality of coffee beans. Ka farmers in tree planting, drying production, sales and management also form a "mass of loose sand" due to lack of systematic organization, and are unable to form a "huddle" in the market competition.

Even so, the industrial advantage of Pu'er coffee can not be ignored. First, the natural climatic conditions and the high-quality ecological environment of the planting garden make it difficult to replace the 800000 mu coffee origin of Pu'er. Second, 400000 farmers with rich experience in planting and primary processing, and many primary processing enterprises of coffee beans, as well as coffee dealers gathered around them, form a complete industrial chain of "species-production-marketing". Third, the demand for high-quality coffee raw materials in domestic and foreign markets, especially the continuous enhancement of the consumption power of the domestic market, which provides a strong driving force for the Pu'er coffee industry to get out of the valley.

Pinduoduo's agricultural goods team carried out the "many agricultural gardens" model in Baoshan area, which may be regarded as a useful attempt to solve the "coffee problem" in Yunnan. By means of training farmers' skills, popularizing high-quality planting and cultivating brands to enhance competitiveness, this model starts from "showing farmers" and "doing it with farmers", and finally realizes "farmers do it by themselves". In the process of readjusting the distribution of production factors and interests, farmers are gradually made to become the core of interests, so as to achieve a win-win pattern that farmers can be satisfied, raw materials are guaranteed and quality will be improved. In addition to the "new agro-business" mechanism of "Duoduo Farm", Starbucks has implemented the "Ten-year Yunnan Plan" and set up a coffee trading center, and the arrival of the world's largest crop nutrition solutions company from Norway has brought new opportunities for the development of Pu'er coffee industry.

Yunnan Pu'er coffee, which participates in the market competition at home and abroad, is relatively "young" in terms of business experience, brand building and the cultivation of the whole industry chain, and "youth" means opportunities. On the one hand, the foundation of Pu'er coffee industry is solid, and some of the backward production factors in planting and initial processing are being eliminated by themselves in the "reshuffle" of market prices; on the other hand, Internet information technology is empowering Pu'er coffee, "touching the net" and "electric shock" forcing the planting and production link to strengthen its quality and stick to it. Coupled with the fact that the government has taken the lead in revising industrial planning, improving the industrial chain, and expanding the domestic demand market, Pu'er coffee will usher in the spring of the industry after experiencing the pain of transformation, providing a new driving force for local poverty alleviation and helping farmers increase their income and become rich.

The article is from: Yunnan net