Coca-Cola launches Coca-Cola Coffee in 25 markets

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Coca-Cola has a lot of products, but it has always been "divided". Soda is soda, water is water. However, the company will step over the line and launch a drink of cola groove coffee, which is scheduled to be launched in 25 markets by the end of 2019.

Coca-Cola CEO James Quincey told analysts: "Cola Coffee is designed to reach consumers on certain occasions and at certain times, such as in the afternoon when workload is down."

Afternoon tea is naturally refreshing, this drink caffeine is higher than cola, but lower than ordinary coffee.

Low sugar refreshing drinks

CNBC pointed out that the launch of this "medium" caffeine product is intended to match the trend of consumers to reduce sugar and provide a refreshing drink with less sugar than the same amount of cola.

Cola Coffee also wants to catch up with the coffee trend. According to Mintel, ready-to-drink coffee sales in the United States jumped 31% from 2016 to 2017, the fastest growth among coffee products.

Coffee of the same name was made.

Coca-Cola actually has coffee products, as early as 2006 has launched the coffee of the same name, but two years later ended. However, its Georgia Coffee has been sold in Japan for a long time and has entered many Asian markets, so Coke wants to enter the coffee industry, in fact, it can be said to be familiar with it.

Coca-Cola will also continue to launch its caffeine-rich Coca-Cola Energy drink in Europe, despite opposition from energy drink partner Monster Beverage.

European push energy drinks upset partners

The Coca-Cola Company's commitment to product diversification in recent years has led to growth in beverage sales last quarter. Coca-Cola CEO James Quincey said the company tried coffee cola in Asia last year and will enter more markets later. He said Coca-Cola's products tend to diversify, in addition to launching more different styles of soda, water, coffee, juice, etc., but also seeking to launch more cola products, such as Orange Vanilla Coke, the first new flavor in 10 years launched in February this year, driving sales of cola products up 6%. Coca-Cola also plans to launch its first ready-to-drink Costa product after completing its acquisition of British coffee chain Costa in the first quarter.

Quincy said coffee cola is designed to appeal to office workers who need a pick-me-up, and cola energy drinks also contain more caffeine than regular cola. Coca-Cola owns an 18.5% stake in Monster Beverage, a US energy drinks company, and distributes the brand's products through its own bottling network. Monster's complaint that Coca-Cola's launch of the Coke energy drink violated a 2015 partnership agreement between the two companies is now in arbitration.

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