You can get enough coffee for less than 200 yuan a month! What do you think of the monthly coffee service?

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May I ask if Members will be less resistant to such words as "unlimited times in a month"? Usually, a monthly subscription is a good option for services we use. From mobile phone bills to TV broadband fees, or haircuts and beauty, gym membership, as long as you choose a monthly plan, you can get multiple or unlimited resources within a month.

Now, even coffee can be bought for a month! For less than 200 yuan, he could drink coffee unlimited times in a month! Is it not very exciting!

The "exquisite" coffee industry has launched a monthly subscription system!

You may have read the news recently that Burger King, a famous fast-food chain, has launched a monthly coffee package in the United States: for $5 a month, you can get a cup of hot coffee every day of the month. The average glass costs less than 17 cents (about 1 yuan). This price is cheaper than a certain lucky coffee after receiving a coupon!

However, after that, a Japanese coffee shop called "Coffee Mafia" launched a monthly package that shocked coffee friends even more! For just 3000 yen (about 182 yuan) a month, you can get an unlimited cup of coffee worth 300 yen (about 18 yuan) at this store. No matter morning, noon or evening, as long as you show your membership card to the store, you can get a cup of coffee at any time! Unlike Burger King in the United States, this coffee shop in Japan is really generous and full of people!

In the concept of many people in China, drinking coffee still stays in the need to pay attention to the atmosphere, style and other ceremonial aspects, the grounding of "unlimited monthly drink" seems to be a bit quantitative. Coffee, however, can extend its monthly service for obvious reasons of its own.

Why coffee is monthly? Because I have to drink it every day

If you ask why you drink coffee, most people will probably answer: Because coffee can refresh. Although with the emergence of the third wave of coffee, people have paid more attention to fine coffee and paid more attention to the flavor of coffee itself, but the functionality of coffee is still "just needed".

Coffee was used as medicine in Arabia a long time ago. Although it has become a popular drink all over the world, its usefulness has never been forgotten. For many people, the need for a cup of coffee can be equated with the need for caffeine, not necessarily the desire for taste stimulation and enjoyment that other drinks have. Coffee is drunk to refresh, dispel drowsiness, this clear purpose makes coffee has a large number of loyal audience.

I can quit fat nerd happy water or milk tea (actually, these drinks are not low in caffeine), but I can't have that cup of coffee without life extension-a feeling that office workers may know better. A cup of steaming coffee every morning or afternoon may be the source of energy to continue "moving bricks" that day.

With this background, it may only be a matter of time before the monthly coffee system appears in the coffee industry.

Will there be such a day in China when coffee craze is in full swing?

Seeing this, even if you understand that coffee can refresh you, you may still wonder: Is coffee package really necessary?

Coffee Mafia, the Japanese coffee shop mentioned above, said that after opening this monthly service, more than 20 customers came to get coffee within half an hour at about 10 a.m. For these people, it takes at least ten drinks a month to make up for the pre-paid monthly fee. In fact,"Coffee Mafia" indicates that their members receive an average of 22 cups of coffee per cup. From the figures, it can be inferred that the main group of coffee monthly is the working class.

Consider this Japanese coffee shop. If an office worker buys a cup of coffee a day at the regular price, it will cost twice as much per month! No wonder some economists say you have to quit coffee to get out of poverty. It has to be said that this monthly subscription system is indeed a gospel for coffee lovers.

What about us at home? For the first two years, the number of coffee cups drunk in a year is far less than that of foreigners who drink more in a month. It may not be long before such services are needed. However, we cannot ignore the growing trend of the domestic coffee market and the gradual cultivation of coffee drinkers by various types of coffee shops.

More than half of coffee consumers in China buy their coffee through convenience stores, according to a new survey by Mintel, a market-research consultancy. This means that coffee is gradually evolving into a daily drink for people in the country; coffee drinkers 'requirements for a cup of coffee in their hands fall more on "practicality."

Before that, Lian Coffee launched a service called Pocket Coffee. No takeout can only be picked up, and the cheaper service can bring convenience to office workers in the morning. Coffee monthly package in this "quantity" and "utility" level is quite advantageous, if one day which domestic chain coffee shop or convenience store launched coffee monthly package, it is not strange at all.

Coffee is meant to be refreshing and is a stereotype of coffee. However, its positioning makes it more likely. This may not be comparable to other drinks.

Coffee lovers, have you ever counted how many cups of coffee you drink in a month?

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