Morgan Stanley first gave Luckin Coffee (LK.US) a "flat" rating, with a target price of $21

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Morgan Stanley first rated Lucky Coffee (LK.US)"Flat" with a target price of $21
Morgan Stanley said in a research paper that it likes Luckin Coffee's unique store format, product pricing and rapidly expanding capacity, but believes Luckin's "current valuation looks reasonable." Luckin Coffee was first rated "flat," with a target price of $21, up 19% from Tuesday's closing price of $17.60.
Daimler expects Ruixing's sales to grow 30-fold in 2018-2021, driven mainly by store expansion, strong consumption growth, increased purchase frequency and average sales price growth.
In addition, the growing consumption of coffee by younger generations and urbanization will support this growth. But with earnings visibility relatively low, upside appears limited in the near term. Daimo said high execution risk, increased competition or changes in consumer tastes could increase Luckin's earnings volatility.
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