Current situation of Coffee in Baoshan, Yunnan. Is Xinzhai Coffee good in Yunnan? coffee planting History in Xinzhai Village

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Baoshan City, Yunnan Province, at the foot of the magical Gaoligong Mountain and on the banks of the magnificent and beautiful Nujiang River, there is a village called Xinzhai. The village is about 1100 meters above sea level, with more than 500 peasant households and more than 13000 mu of arable land. It used to be a small village. However, the climate here is unique and it is very suitable for growing coffee. After years of development, 99% of the farmers in the village have planted 10,000 mu of coffee, becoming the administrative village with the largest coffee planting area in China, and is known as the "first Coffee Village in China."

Nowadays, more and more guests come to invest, inspect and travel in this mountain village of Lujiang Town, the administrative committee of Gaoligong Mountain tourist Resort in Baoshan City. Wang Jiawei, the general party branch secretary of Xinzhai Village who led Ka Nong to shake off poverty and become rich, was affectionately known as the "coffee secretary" by Ka Nong.

Carry a heavy burden at a critical moment

In 2010, there was a severe drought in Yunnan and Xinzhai Village suffered heavy losses. In 2012, with the care and support of party committees and governments at all levels, more than 1000 million yuan of reconstruction funds landed in Xinzhai one after another, giving Xinzhai a rare opportunity for development. However, the planned land needs to occupy land, the mass work can not be done, the work can not be pushed off, and the funds are at risk of being returned for a while.

At the critical moment, the leader of Lujiang Town found Wang Jiawei, who was the project manager of the construction company at that time. On the one hand, it is a job with an income of hundreds of thousands of yuan a year, and on the other hand, it is a difficult job that no one dares to take. In the eyes of many people, such a choice is not difficult. However, Wang Jiawei, who was bent on satisfying the people's yearning for a better life, resolutely gave up his huge income to take over this difficult task. Since then, he has led the villagers of Xinzhai village on a difficult road to large-scale development of coffee.

Historically, Lujiangba area where Lujiang Town is located has always been the main coffee producing area in Yunnan. With plenty of light and no frost all the year round, it is one of the few typical dry-hot subtropical valleys in China, with obvious advantages in location and resources. "my goal is to make Xinzhai Village the first Coffee Village in China and a high-quality coffee planting base in China. If it is done, the road for Xinzhai people to get rich will be solid, and the life of Xinzhai people will be better off. " Wang Jiawei took an oath.

Large-scale planting into a group

Xinzhai village has been growing coffee for half a century, but farmers often fight on their own, and their ability to cope with the market is very weak. With the ups and downs of coffee prices, Xinzhai farmers' confidence in growing coffee has also been shaken, and the coffee fields have been replanted and planted.

"We must make correct guidance, avoid blind replanting, ensure the scale of coffee, and form a joint force to deal with the development of the market." Wang Jiawei said.

In the past, the infrastructure of Xinzhai village was backward, the road was difficult to walk, the water was difficult to water, and coffee production could not be guaranteed in case of drought. Wang Jiawei is determined to make great efforts in infrastructure construction. Over the past six years, he has strived for and implemented more than 3750 million yuan in project funds, advanced more than 3.5 million yuan, and saved nearly 1 million yuan for the village by designing drawings and purchasing building materials. new ditches, roads, sprinkler irrigation projects, solar energy insecticidal lights, village committee buildings and other facilities. The great improvement in infrastructure has ensured a steady increase in coffee production and laid a solid foundation for the development of large-scale agriculture.

But growing coffee on a large scale cannot be achieved overnight. In order to achieve the long-term goal, Wang Jiawei put forward the idea of "short-term growth" coffee development, that is, through short-term benefits to ensure long-term benefits. To this end, he introduced the young and middle-aged labor force to go out to work, invited technicians to guide the interplanting of mangoes and nuts, tried to grow artificial bacteria under the coffee forest, raised funds to support farmers to develop characteristic agriculture, and set up professional beekeeping cooperatives. In the market where coffee prices have been depressed for several years, the coffee in Lujiangba has shrunk from more than 200,000 mu to about 100000 mu. Thanks to Wang Jiawei's "short-term growth" strategy, Xinzhai coffee outshines others, the planting area remains stable, and coffee production is guaranteed.

Improve the quality and win the market

When there is quantity, it is even more important to have quality.

According to the determination of experts, the best growing environment for coffee is a mountainous area with low latitude, sufficient rainfall, suitable sunshine and an elevation of 800Mel 1800m. If the altitude is too high, it will taste sour, and if it is too low, it will taste bitter. The special geographical location and natural conditions of Lujiangba have created the unique quality of Lujiang small grain coffee. The coffee here has three characteristics: strong but not bitter, fragrant but not strong, and slightly sour. Its taste is comparable to the world-famous Blue Mountain Coffee. It has won the first class in the London market, the Eureka Gold Award, the crown of Chinese coffee and other honors. It has been announced as a geographical indication protection product by the AQSIQ and recognized as a certified trademark of small-grain coffee by the State Administration for Industry and Commerce.

Xinzhai Village is in the best area of this coffee growing area. "We have to be strict with every link to ensure the quality of coffee and the purity of the taste of Xinzhai, so that people will think of that taste as soon as they mention Xinzhai, and think of Xinzhai as soon as they drink it." In Wang Jiawei's view, coffee is a particularly delicate crop, whether it is planting, fertilization or drying processing, the deficiency of any link will lead to product failure.

In the past, Xinzhai coffee was grown and operated by small farmers, but its quality was not high and it could not be sold at a good price. In order to improve the quality of coffee, Wang Jiawei invited agricultural technical experts to the village to carry out technical training and guidance, to develop professional coffee cooperatives, in the way of "company cooperative farmers." implement the "five unification": unified varieties, unified planting technology, unified means of production, unified purchase, unified processing.

Gradually, Xinzhai coffee embarked on the road of large-scale and standardized development. At present, there are five cooperatives in Xinzhai village, and the rate of joining farmers has reached 95%. The quality of coffee has been greatly improved. All kinds of products and raw materials are sold at home and abroad and are favored by the market. "there are not many places in China that can grow coffee, and there are even fewer places that can grow high-quality coffee. Xinzhai is one of them." Introduced by industry experts.

Coffee Tour starts again

Xinzhai Coffee became more famous, and Xinzhai people began to create cultural tourism business cards to further enhance their popularity.

"not only to sell the coffee products, but also to invite customers in." Since 2015, thanks to Wang Jiawei's efforts, Xinzhai Village has built coffee-themed facilities such as coffee experience hall, coffee culture square and coffee viewing platform, as well as facilities such as bicycle cross-country tracks and tourist toilets.

When the hardware is ready, the software should keep up. Through meticulous planning and choreography, Xinzhai people have launched a number of high-quality literary programs on coffee themes, inviting tourists to experience with the villagers. The general party branch of the village also made great efforts to clean up the environment, carried out the evaluation activities of the cleanest farmers and the cleanest groups, and achieved initial results in the construction of a "beautiful village."

Walking into Xinzhai Village, the landscape is beautiful, flowers and fruits are covered with mountains, clean and tidy, and the rural style is civilized and simple, making people linger. Since 2015, Xinzhai has successively hosted three "China Baoshan Lujiangba Coffee Culture Tourism Festival", the Bicycle Mountain Cross-country Race, and the second Yunnan Coffee Cup China final related activities. Coffee quality appraisers, coffee roasters, cyclists and photography enthusiasts from all over the world gathered in Xinzhai to add style to "the first Coffee Village in China".

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