The weak development of deep processing of coffee industry in Yunnan still needs to follow the international market.

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The purchase price has shrunk along with it, and the deep processing is still weak.

In Yunnan, it produced more than 80,000 tons of coffee last year, accounting for more than 98 percent of the country's total output. Li Xingrong, head of Yunnan local coffee brand Aishi Coffee, told reporters in Nandu that changes in the international futures market basically had no impact on it. The local coffee company, which dominates coffee bean exports, has already sold out its coffee beans this year. "the sales of high-quality coffee beans are very tight, and now we are on a break." Li Xingrong said.

"this market has been going for so many years, and now everyone understands the price is high and low." Li Xingrong said. Yunnan, as the main coffee producing area in China, accounts for only about 1% of the world coffee industry chain, and most of it is export-oriented, which makes Yunnan coffee has no say on the price, but just follows the market.

Last year, due to growers' misjudgment of the market situation, Yunnan coffee industry once triggered a "unsalable" storm. In 2013, a year later, the market situation did not improve much: at the end of 2012, facing the purchase price of the new year, Nestl é, known as the weather vane of Yunnan coffee purchase price, only offered a price of about 17 yuan / kg, a five-year low.

"the purchase prices of coffee beans in 2013 are more than 20 yuan per kilogram, and some are more than 10 yuan." Said an insider at a coffee company in Yunnan. It is worth noting that in this round of decline in the international market, the international coffee giant Starbucks has bucked the trend of price increases. Its US stores began to raise the prices of some beverages on the 25th of last month, with an average price increase of 1%. Faced with the reason for the price increase, Starbucks spokesman Jim Olsen (Jim O lson) said that coffee accounts for only 10% of the total operating costs in a Starbucks store, and the price increase is to cope with rising rent, labor and non-coffee food costs.

Li Xingrong also told reporters frankly that the weak development of deep processing still restricts the development of Yunnan coffee industry. At present, the coffee beans of love coffee are still mainly exported, and the prices of local coffee enterprises which are mainly export-oriented can only follow the international coffee market.