Yunnan Coffee planting strict Control of quality self-knowledge of bitterness _ Representative of High-quality Yunnan Coffee

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As an Baojun, deputy director of the Circulation Industry Promotion Center of the Ministry of Commerce, said, China has become the most potential coffee consumer in the world, with coffee consumption growing at double digits every year. The huge market potential has attracted many people to turn their attention to coffee cultivation.

Lamper Coffee Co., Ltd. was established in 2011 by Kangenbei, a well-known pharmaceutical company, with a capital injection of 12 million yuan (RMB, the same below). It plans to build a 10,000-mu coffee farm. At present, it has been put into production and produces 2000 to 200 tons of organic boutique coffee beans every year. Yao Jianlong, founder of Lamper Coffee, turned from an executive of a pharmaceutical company to the owner of a coffee farm, which not only brought advanced management concepts and methods to the coffee farm, but also had the R & D advantages of Kangnbei. The coffee brand quickly walked out of Pu'er and Yunnan and became the representative of high-quality Yunnan coffee.

According to Yao Jianlong's management and management philosophy, "quality is a thing that can't be played with." So Yao Jianlong participated in almost the whole process, from picking, washing, fermenting, washing, drying to shelling, sieving, and then to finished products and sales. He said that every step of this has strict operating rules and quality control standards, and there is no room for carelessness.

In recent years, the company's sales income is close to 10 million yuan, the average price of raw beans is 40 yuan per kilogram, and the high one sells for more than 60 yuan. Lamper brand coffee is now mainly sold to Beijing, Shanghai, Hangzhou and other cities. Talking about the advantages of Lamper Coffee, Yao Jianlong said, "our 2000 mu coffee garden is located in the mountains, where the ecological environment is superior, the original forest is preserved, camphor trees and plantains are planted, and cattle and chickens are raised to balance the ecology. The most important thing is quality. He said that Lamper also has a research and development laboratory in Hangzhou for in-depth research and development of coffee. As a result, the cost of coffee on the manor is twice as high as that of its peers, and many people who come to seek cooperation have been "scared" away.

Wu Lisa of Pu'er Jiaoyue Lanshan Coffee Co., Ltd., her family has been growing coffee since 1997. Now there are two bases, about 1800 mu, but the area is decreasing every year. Due to labor shortage and other reasons, some coffee trees have not been replanted after they died naturally.

In the face of these difficulties, Wu Lisa also thought of some countermeasures, one of which is to try to make boutique coffee, but because the output of boutique coffee is small, the investment is large, the cost is high, and it is difficult to sell, for a farm of her size, it is also very unrealistic to rely on boutique coffee to make a profit at once. So she believes that no matter what kind of coffee is made, the most important thing is that quality is king.

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