Analyze the secret price list of Starbucks Coffee menu

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Starbucks Zhenxuan is different from Starbucks in LOGO, brewing mode and experience. Starbucks Zhenxuan generally uses the star plus R letter logo on its products, and it is more diversified in brewing methods, giving people an immersive experience, while Starbucks uses the green mermaid as its trademark, and its product positioning is in line with public taste and provides guests with a quiet environment.

Usually, the price of the 13 regular coffee beans selected by Starbucks is the same as that of ordinary stores, but in addition, there are drinks available only in Starbucks stores and a variety of other boutique coffee bean brewing options. the price will also be a little more expensive than regular drinks / hand-made coffee.

Since the launch of Zhenxuan Coffee a few years ago, Starbucks Coffee has launched several seasons of selected beans a year. Generally speaking, there are four varieties per season, with different flavors from different producing areas. After strict selection standards, Starbucks Coffee is selected from all countries. Carefully select each type of coffee and tell the story of each type of coffee. Starbucks purchases, roasts and provides customers with top-quality coffee beans around the world, and is committed to using every cup of handmade coffee to pour the heart into.

Starbucks Coffee menu is full of coffee professionals who visit coffee estates in different countries to learn about growing conditions, coffee varieties, flavor and so on. The purchasing department of the support center and agronomists have been working to help coffee growers around the world, working with them in the hope of finding unusual and unique coffee varieties. In the tasting department, professional tasters taste more than 250000 cups of coffee a year, and then select a few rare and unique varieties to make Starbucks selected coffee.

Starbucks Coffee Bean selection conditions:

Wind and soil conditions

The growth of coffee, like wine grapes, is affected by the specific growth environment of different producing areas, forming most of the flavor. The land, temperature, altitude, rainfall and sunlight of the coffee growing area give the coffee a series of special personalities, showing a delicious cup of coffee.

Processing method

The life of every coffee bean begins with the seed of a coffee berry. How this coffee fruit is removed from coffee beans-that is, the processing of coffee beans-has a direct, even great, impact on the flavor of coffee. Coffee harvested before roasting, milled, washed or processed naturally, or even the treatment of aged beans can make an amazing cup of coffee.

Coffee variety

Coffee varieties have a long history and can create a precious and rare cup of coffee. The four most common varieties of Arabica coffee are bourbon, iron pickup, Kaddura and Kaduai. Bourbon and Tibika are ancient varieties of coffee beans, and the coffee varieties that appear later are derived from these two varieties. Kaddura and Kaduai are descendants of the bourbon hybrid, which is obtained by mixing (either naturally or artificially) two varieties of existing coffee, creating a brand new cup of coffee.

Humanistic story

Behind each Starbucks selection coffee is a story about families, growers and communities. These human stories are an integral part of Starbucks' selection experience.

How to order:

Because Zhenxuan coffee comes from different countries, different producing areas, different varieties and different flavors, when ordering, you can ask about the coffee flavor, taste and other factors, the staff will recommend the appropriate coffee to customers according to the requirements for you to choose from. At the same time, you can also understand the story behind this coffee, which is a very good experience. This is also the significance of Starbucks' coffee selection.