What is the difference between Starbucks and ordinary Starbucks

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Starbucks Zhenxuan store

It comes from Starbucks' enthusiasm and unremitting pursuit of coffee quality. Every year, Starbucks coffee buyers constantly travel to coffee belts around the world to find and purchase the world's top 3% high-quality Arabica coffee beans. Among these thousands of high-quality coffee varieties, some very special coffee can be found occasionally: it may be a small specialty of a small plot of land, or it may be coffee that combines favorable factors such as weather, soil and timing. Starbucks' success brings these top coffee beans that are one in a thousand and rarely experienced.

Since the establishment of the Starbucks brand in 2010, Starbucks has been successful in the United States, Canada, the United Kingdom, the Netherlands, South Korea, Japan and other countries. Columbia Montebonita Coffee, for example, is such a rare and "wayward" coffee. It is grown by 97 coffee farmers in the growing area, and each coffee farmer is responsible for less than 2 acres of land, producing only about 1700 pounds of raw coffee beans a year.

In the ordinary Starbucks stores we usually see, they only sell espresso brewed at nine atmospheres, as well as lattes and cappuccinos derived from them, and their grindness and extraction are adjusted to ensure that the concentration and flavor of each cup of coffee are consistent. However, in Bazhenxuan, the Black Hawk semi-automatic coffee machine will be used, and its process and production process are more complicated than those in ordinary stores. Baristas need to tamp the coffee powder and then make it concentrated. Each barista's hand strength is different, which will affect the coffee concentration extraction and flavor. Therefore, in Zhenxuan shop, every cup of coffee can be called unique.

Not every Starbucks has a coffee table with a hand.

In Zhenxuan shop, hand coffee table is essential. Therefore, in addition to providing high-temperature and high-pressure brewing, Zhenxuan can also brew coffee by hand according to the request of customers. Starbucks Zhenxuan coffee must be hand-brewed for you by a coffee master who is passionate about coffee and has been professionally evaluated. Here, you can learn how to brew coffee from the coffee master.

Zhenxuan coffee beans with ★ / R logo are the real trump card of Zhenxuan store.

Starbucks Reserve is located in the high-end coffee bean market. The word "R" in its logo is taken from the meaning of "Reserve".

These are the best quality coffee beans collected from all over the world, and the beans with unique and charming flavor are the top 3% of Starbucks coffee beans purchased worldwide. In order to select these unique varieties, Starbucks professional tasters taste more than 250000 cups of coffee a year!

All Zhenxuan coffee beans are baked in the United States and shipped to all parts of the world, because there is only a 34-week shelf life, the actual sales period after entering the store is only one and a half months, and then they will be replaced with new beans.

When you come to the store at different times, the beans you drink are different, which is probably another charm of Zhenxuan coffee.