2019 Starbucks Zhenxuan Coffee beans from Qingkai Farm in Yunnan Province, China

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It has been ten years since Starbucks launched Fengwu Xiangyun Comprehensive Coffee, which is blended with Chinese high-quality Arabica coffee beans. From Starbucks' first launch of single-origin Yunnan coffee in 2017 to the launch of two new Yunnan Zhenxuan coffee beans this year, Starbucks fulfilled its promise of "bringing Yunnan coffee to the world" and endorsed Yunnan coffee with its own industry status, which just proved that the strength of Yunnan coffee beans should not be underestimated.

1. Qingkai Farm selected Coffee beans

Qingkai Farm Zhenxuan Coffee beans are from Qingkai Farm in Pu'er, Yunnan Province. The dryer method is used to reduce the mildew problem caused by the overlap of coffee bean picking season and rainy season as much as possible. it makes the coffee beans have more stable quality when they are treated by the sun.

Cai Qingkai, a coffee farmer who used to be a freight driver, changed the course of his life and embarked on the journey of coffee cultivation in 2006. From the layman who drinks instant coffee to the coffee beans named after his farm today can represent the fragrance of Yunnan high-quality coffee in China, Cai Qing has been using it for 13 years. With the help of Starbucks Yunnan Coffee grower support Center, Cai Qingkai has greatly improved the growth of coffee trees by learning to plant shade trees (more than 12 varieties). At the same time, the Starbucks grower support Center also provided him with training in pest prevention and fertilizer use to help him reform existing processing methods so as to improve the quality of coffee beans.

Flavor description: smooth chocolate-like palate with soft herbal flavors of sage and thyme.

Starbucks China's first coffee origin store has opened in Pu'er, Yunnan Province. Although Yunnan produces coffee, it has no reputation, general reputation, and it is even more difficult to strike a balance between quality and output. Even many Chinese have never tried. How to upgrade Yunnan's coffee brand and image and promote it to more and larger markets requires not only government policy support and the guidance of industry experts, but also industry giants like Starbucks to take the lead. Starbucks has put forward the concept of "in China, for China". In addition to its support to coffee growers in the upper reaches of the industrial chain, Starbucks brand endorsement and store channel scale are also the most important resources and driving force for Yunnan coffee.

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