How about the coffee industry after the epidemic? How about the coffee bean sales affected by the new crown epidemic?

The coronavirus affected the coffee industry. Thanks to local placement orders and home-work orders, consumers are learning how to use special coffee beans and home brewing equipment to recreate their coffee shop favorites in the kitchen.

With so many brewing options, they may be looking for a baking method that can be used with everything from espresso machines to French presses. As a result, universal baking may become more popular.

This is why universal baking is suitable for household consumption, its advantages and disadvantages, and the factors that should be considered before providing baking to customers.

What is OMNI ROAST and what makes it attractive?

Many consumers are familiar with dark, medium and light baking and understand that different baking curves are suitable for different brewing methods. Some roasters create roasting profiles specifically for espresso or filtered coffee to facilitate coffee shops or consumers to buy. Unless it is omnipotent baking, there is rarely one baking suitable for every brewing method.

Omnipotent roasting refers to roasted coffee, so it can be used in most brewing methods, such as pouring, cold brewing or espresso. Although the taste of each cup may be different, this profile is designed to ensure that each cup is balanced and well developed, not too shallow or too deep, and highlights certain qualities. Because it can be used in a variety of brewing methods, it can help consumers familiarize themselves with coffee in the way they like. Coffee will also be consumed more frequently because they do not have to reserve it for specific brewing methods.

Its versatility makes it very suitable for home brewers, because household consumption has a high demand for specialty coffee. Research shows that while coronavirus reduces spending away from home, spending at home is increasing, as is online coffee sales.

Other roasters believe that universal roasting is the future of specialty coffee because they attract a wide audience and are easily available. Dakota Graff (Dakota Graff) works at the agate Coffee Lab (Onyx Coffee Lab) and is the American spiritual spirits coffee champion in 2019. Universal roasting "is the future of barrier-free coffee," he said. In order to serve audiences who do not have access to the knowledge possessed by most coffee professionals, it is most important that coffee be roasted in a way that makes it universal in a variety of brewing methods. "

Provide the advantage of omni-directional baking for home brewers.

Since omnipotent baking can be used in any brewing method, it is a more affordable and versatile option for consumers. They can use it with any brewing equipment they happen to own or like to produce cup after cup of steady brewing.

For roasters, universal roasting simplifies the baking process and reduces waste because it allows coffee to be sold by any brewing method, thereby preventing it from being stored and stale. It is also ideal for smaller roasters, who may lack the capacity to store a variety of raw coffee, or may not be able to develop a variety of roasting features for different brewing methods.

Some bakers believe that it can highlight significant qualities in different brewing methods, such as flavors produced by origin or processing. This can help consumers become more interested in the origin of their coffee and can be used to educate them about how different sources and processing methods affect flavor.

For example, Shaun sells an omnipotent toast called Tres, which he describes as "a single farm, multi-process mixed espresso that keeps espresso good, poured in brilliantly, and is our biggest home brewer." As he explains, "the fruity flavor of the natural process and the vanilla and chocolate flavors of honey and water washing seem to enable this coffee to withstand countless brewing processes."

Provide a trap of all-round baking for household consumers

One trap of all-around baking is that it can be a challenge for consumers to deviate from their usual choices or to replace several choices with one kind of coffee. Dakota says that because many consumers are used to choosing coffee according to their brewing preferences, it may be uncomfortable to try new baking methods, as most people choose comfortable and persistent roasting methods.

It may also disappoint some customers who want to bake. For example, many people associate the baking of espresso with the whole body. DariusV farmer elis, director of Lithuanian Vero Coffee House, cautions that when he develops all-around roasting, he may not be able to get a full-bodied and rich espresso and may end up with more acidity and less sweetness than consumers will expect.

This is a challenge for baking institutions because careful calibration is needed to balance the acidity between different brewing methods. The acidity suitable for espresso produces dull and heavy strained coffee, while the acidity suitable for espresso leads to sparse and sour espresso.

Balancing tastes to accommodate different brewing options may also mean that you have to choose which coffee qualities to highlight rather than highlight. For example, Shaun says that during the entire process of roasting in Honduras, a single roast may make the coffee more sucrose and vanilla, but at the same time make it less chocolate.

Successfully provide customers with all-round baking

There are a few things to consider before making universal baking a standard consumer product. To be sure, this is a good time. As Dakota said, "I do think that the increase in home brewing will lead to an increase in demand for universal baking." With the development trend of specialty coffee, I think people pay less and less attention to the roasting properties of coffee if it comes from a roaster they trust. "

Tell customers what total baking is and why it is a top priority. Dakota says coffee baked in Onyx Coffee Lab is introduced by assistant trainer and American winemaker champion Elika Liftee, who makes recipes for each type of coffee. He added: "all this makes quality coffee more accessible and exciting." Consumers are provided with as much information as possible about the product, thus greatly overcoming the obstacles that make coffee brewing difficult. "

For Shaun, it is important to understand your market and how they make coffee, as everything from the choice of equipment to the water used affects the final product. This information will help you consider relevant variables when developing and testing universal baking. He said: "our customer base is not in. Brewed on commercial equipment using highly controlled water. They brew it with tap water (maybe charcoal filtered water). That's why it's important to know your demographics. He added that bakers should use their knowledge to research and develop the coffee they want to bake to determine its maximum potential in various brewing methods.

At a time when in-store demand may take months to return to previous levels, providing customers with all-round roasting can boost sales of online coffee. For smaller roasters, it also has obvious benefits, helping them transfer older inventory without compromising quality, and making the baking process faster, simpler and more affordable.

However, bakers considering this option should realize that although omnipotent baking seems to be a simple solution, they require as much care and effort as other coffee roasting.