Canadian Tim Hortons has come to Guangzhou! Why is Tims coffee popular?

The Canadian coffee brand Tim Hortons, which has been exclusively invested, continues to expand the Chinese coffee market and will open a shop in Guangzhou this time.

Tim Hortons announced on its official account that it will officially enter Guangzhou and will open for business on the second floor of Tianhe City, Guangzhou on February 9.

As we all know, Tim Hortons is known as the "legendary Cafe of North America" and is a national brand in Canada, but few people know that it has also received exclusive investment from giant Tencent in China, which industry insiders describe as another heavyweight partnership after Alibaba's cooperation with Starbucks.

After receiving hundreds of millions of yuan of investment from Tencent in May 2020, Tims Coffee said: it plans to open stores in more cities, of which South China market is an important area for them to open stores next, and this layout market in Guangzhou is also the first time that Tim Hortons has entered the South China market.

The first store in Tim Hortons Guangzhou adopts the shape of pavilions and pavilions in the store design, the walls are Canadian ice walls, the chandelier has the classic maple leaf logo of Tims coffee, the store tone is mainly orange-brown and white, and the overall tone is simple wind, which looks very warm.

In terms of products, Tims Coffee has launched matcha peach mountain raw coconut milk / coconut coffee doughnuts and other products.

Prior to this, on January 16 this year, Tims Coffee also welcomed the first Jinfeng store in Chengdu, southwest China.

In addition, from its official blog also saw that Tims coffee is very appropriate to start selling mahjong during the Spring Festival, it also looks very approachable ah.

It is worth noting that Tims is expanding rapidly in China.

Tims is part of the RBI Group, which was founded in 2015 and owns global fast food chains with a long history, including Burger King, Pais and so on.

In May 2018, Tims parent company RBI and Descartes Capital Group (Cartesian Capital Group) jointly established Tims China.

In February 2019, Tims officially announced its entry into the Chinese market and opened its first store in the people's Square in Shanghai, China.

As a foreign online celebrity coffee shop, although it did not usher in the first Shanghai Tim Hortons coffee shop in China until 19 years, it was no less than the first flagship store in Spain.

It is said that Tims triggered a wave of queues on the first day of its opening in Spain, with queues lasting 17 hours, and the first Tim Hortons Coffee store in China was also hot throughout the day, with nearly 100-meter queues in front of the doors on the first day of business, with the first two customers even queuing up for more than 15 hours.

The pricing system and discount strength of Tims coffee may also be one of the reasons why it is so popular among Chinese people.

Tims coffee mainly sells coffee with a price range of 18-34 yuan, and the discount for new users is also very close to the people. For example, the first Tims coffee in Guangzhou is about to open. From the official account of Tims Coffee, we can learn that there are three gifts for the opening of a new Tims store, including a second cup of zero yuan, a free drink of Tims coffee for the first to 10 customers on the opening day, and free membership for new members. At the same time, you can also get a 30 yuan gift bag for newcomers. This civilian price has brought a lot of business to Tims coffee.

In terms of the number of stores, in May 20, Tims had more than 50 stores. By October 15, 20, Tims had 100 stores in China. In other words, the number of stores opened by Tims had about doubled in a short period of five months.

And we have previously reported that before Tim Hortons entered China, it already had a number of followers. Earlier, before Tim Hortons entered China, many Chinese entrepreneurs expressed their hope to introduce Tim Hortons into China when they inspected business in Canada, and this also means that Tim Hortons has a certain audience and applicability in China. Tim Hortons probably saw this very thoroughly. On September 16, 2019, Tims decided to launch ele.me. Then he worked with Meituan, and interestingly, according to the data released by Tims, as of May last year, only 50 offline stores of Tims Coffee had 1 million members online.

Although the number of Tims stores is very limited, Lu Yongchen, CEO of Tims China, has previously said: being a brand offline store is fundamental and plans to expand Tims China stores to 1500 in the next 10 years. In addition to standard stores, Tims will also try different types of stores such as Tims Lab and Tims Go to meet the needs of different consumers.

In the past 2020, Tims has also made many attempts on the types of stores, including the launch of Tims GO, a small quick store for takeout and delivery, and Tims Lab, which focuses on testing innovative products, in new stores, and online exploration through Mini Program and Wechat ecology to speed up the integration of online and offline scenes. in addition, in August 2020, Tims Coffee and Tencent Esports announced that they would work together to create a new scene of "Coffee + e-sports Life". Tims built the first e-sports-themed store in China.

According to public information, Tim Hortons currently has more than 4800 stores around the world, of which Tims China currently has more than 100 stores. Although the number of stores in China is small, they are covered in first-and second-tier cities, such as Beijing, Shanghai, Hangzhou, Chongqing and so on.

According to the current opening rate of Tims, it is not surprising that 1500 stores will be opened in the Chinese market in the next few years.

* Photo Source: Tims Coffee official account Network