Shall we open a coffee shop? Why is there a bistro hidden in a cafe?

Why is there a bistro hidden in a cafe?

Since there is a tavern in the cafe, it is often difficult to tell whether to say in such a scene: the wine in the cafe or the coffee in the pub. There seems to be no boundary between the coffee industry and the beverage industry at this moment. Restaurants with cafes and taverns are becoming more and more popular in the market.

Not long ago, Starbucks once again announced the opening of a Starbucks Zhenxuan coffee distillery.

This Zhenxuan Coffee Distillery, located in Chengdu, is the first Starbucks Zhenxuan Coffee Distillery in Chengdu.

In addition to the coffee industry, the tea industry has also taken a fancy to the bistro business.

Nai Xue, a Chinese tea chain, also made a bold attempt in 2019.

In June 2019, Nai Xue's tea entered the beverage industry to combine wine houses with tea across the border, and opened a bar called Bla Bla Bar.

But looking back in detail, Starbucks' first coffee shop to integrate into wine is a flagship store in Beijing, and it is worth noting that this is not the first time it has come into contact with the "wine" business.

As early as 2016, Starbucks started selling alcoholic beverages in some stores in the United States, but there was no bar experience area at that time, until it opened a flagship store in Beijing in 2018, followed by a number of alcoholic coffee drinks. the introduction of taverns in cafes extends the night experience in the third space, the first time Starbucks has introduced a full bar experience in China.

It was only then that Starbucks began to accelerate Bar Mixato's business.

And Nai Xue's tea already has two Nai snow wineries by June 2019.

It is understood that Nai Xue's tea has opened three bars in Beijing and Shenzhen, named "Nai Xue Wine House", also known as "Bla Bla Bar". According to Nai Xue, the name of the bar "Bla Bla Bar" is a simulation of "blablabla talking non-stop" when girls chat.

But whether it's the coffee industry or the tea industry, why are they all laying out the "bistro" business?

As a matter of fact, it is not the intention of drunkenness.

one.

Expand the product category

As we all know, Starbucks' product positioning tends to be more coffee and related coffee surrounding, and so on, while Nai Xue's product positioning is in tea and European bags, which are not directly linked to the beverage industry. The reason why they choose to increase alcohol products, from a product point of view, this makes their product categories more rich and diversified.

two.

Added consumption scenarios

From the consumption scene of Starbucks and Naxue tea, their consumption scene focuses more on the social scene during the day and the layout of the pub, which provides them with another kind of consumption scene-the social scene of nightlife.

For Starbucks, the introduction of a pub in a cafe extends the night experience in the third space.

For Nai Xue, the layout of the wine house makes it no longer as simple as the traditional storefront in the past. After connecting tea, wine house and Euro bag to each other, Nai Xue also has a new space-social scene at night.

On the surface, they sell alcohol, but they actually sell social scenes at night, which brings them a new user base.

three.

New user groups have been added

Sighing coffee during the day and tasting wine at night seems to have become a way of life for many young people nowadays. According to the CBNDate 2020 Young people's Beverage consumption report, post-90s and post-1995 generation are the only two groups of people whose consumption share has increased. Among them, 10% of post-90s people have a daily drinking habit.

In essence, the integration of the cafe into the bistro has brought them a new user group. Originally, their consumer group may be limited to the coffee field. After expanding the bistro, it has met the further needs of consumers, thus obtaining more new user groups.

Last,

According to the demand of the market, do people think that "a restaurant with coffee and taverns" will be the new trend of cafes in the future?

* Image source: Internet

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