Starbucks coffee cups ready to write? Do you have vegetarian meat in Starbucks?

On February 8th, Starbucks unveiled a new feature-a cup of talking coffee.

According to Starbucks' official WeChat account, "a cup of talking coffee" is actually a new feature in Starbucks Mini Program. Users can customize New year's greetings or greetings to family and friends on the "heartwarming delivery" in Starbucks Starbucks Stars, which are printed on the coffee cup. Starbucks will deliver the customized coffee to designated places and users.

However, the news was disclosed on Weibo as early as Feb. 6.

Awesome!

It is indeed the most flirtatious Starbucks!

In addition, recently, foreign media reported that Starbucks will further open all-plant-based food stores.

Foreign media said: in the past few months, Starbucks has added more and more plant-based products and used its stores to further promote its planting strategy.

Starbucks executives said last week that one Starbucks store in Seattle offered plant-based foods. In response, Starbucks chief executive Kevin Johnson (Kevin Johnson) said: "when we are in the support center (support center) innovation, we use this store as some kind of test area."

Plant-based products are becoming increasingly popular among consumers. Last September, Starbucks announced that it would add plant-based food and beverages to Asian restaurant menus, including Impossible Foods, Beyond Meat and OATLY plant-based products.

Starbucks said it will launch products that suit local tastes and preferences in markets such as Hong Kong, Taiwan, Singapore, New Zealand and Thailand.

such as,

Launch Impossible Foods's puffs and sandwiches in Hong Kong, Impossible Foods's macaroni and meat sauce in Taiwan, and Impossible Foods's hamburger patties, avocado egg rolls, mushrooms, caramel onions and cheese in Singapore.

In drinks, Starbucks will launch OATLY's Coco Macchiato in Malaysia, the Philippines and other places.

Starbucks' move is intended to call on more environmentally conscious consumers to participate.

In fact, as early as last February, Starbucks was very attentive to plant-based foods.

On April 21st, Starbucks announced that it would join hands with OATLY to launch "Oat Milk Base Beverage" to enrich the choice of plant milk drinks, and the new "Plant Milk" product will be launched in all stores in mainland China.

In addition, in February last year, Starbucks offered artificial meat breakfast sandwiches in Canada for between $4.95 and $5.25. In April, Chinese mainland continued to announce the launch of a range of plant-based food and beverage products, with raw materials provided by Beyond Meat. Other products include beef spaghetti in green sauce (Beyond Beef Pesto Pasta), beef spaghetti rolls (Beyond Beef Spicy&Sour Wrap) and classic beef lasagna (Beyond Beef Lasagna). In June, Starbucks introduced breakfast sandwiches made from artificial meat product Impossible Foods sausage to the US menu for the first time.

It seems that Starbucks is really serious about the business of plant-based products and artificial meat market.

* Photo Source: Weibo

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