The latest news of Nai Xue's tea: Nai Xue's tea, which has lost 27 million in 9 months, plans to go public!

At the beginning of last year, Naixue submitted a prospectus for IPO in the United States, but due to the impact of the epidemic, Naixue finally chose to withdraw its prospectus. On February 11, the tea brand Nai Xue, founded in 2015, submitted its prospectus on the Hong Kong Stock Exchange, officially sprinting for IPO.

Naxue's tea co-sponsors are JPMorgan Chase, China Bank International and Huatai International. With regard to the purpose of raising funds for this IPO, Nai Xue said that, first, it will be used to expand the company's tea shop network and increase market penetration in the next three years; second, it will be used to further carry out the digitization of overall operations to improve operational efficiency by enhancing technical capabilities. Third, it is used to enhance the company's supply chain and channel construction capacity to support scale expansion; fourth, it is used as working capital and for general enterprise purposes.

Founded in 2015, Naxue, headquartered in Happy Valley Commercial Street, Nanshan District, Shenzhen, is one of the main brands of Shenzhen Pindao Food and Beverage Management Co., Ltd., according to Tianyan check information, Nai Xue's tea has completed five rounds of financing.

Up to now, the shareholder array of Nai Xue's tea holding more than 5% mainly includes founder Mr. Zhao and Ms. Peng and their controlled Lin Xin Holdings, the company's equity incentive platform, Shenzhen Tiantu Capital Company and its actual controller Wang Yonghua.

Tea said that as of September 30, 2020, there were 420 tea shops in Chinese mainland in 61 cities and had expanded to the Hong Kong Special Administrative region and Japan, each with one tea shop.

As the head brand of new tea, Naixue had only 44 tea stores by the end of 2017; by September 30, 2020, the total number of tea stores had soared to 422, including 420 in Chinese mainland 61 cities, nearly tenfold higher than three years ago. In terms of store form, there are two types of tea in Nai Xue at present, one is the standard tea shop, which includes the gift of Nai Xue, Nai Xue Wine House, Nai Xue Dream Factory and other stores with different scenes and functions.

In addition, at the end of 2020, Naixue also launched its tea Pro store, which divides the product management model into four modules: coffee, tea, light baking and snack retail.

Unlike the previous stores located in the high-end business area, Naxue Pro stores will focus on first-tier cities, stationed in business office areas, high-density communities, and then will open stores in Shanghai, Beijing, Xiamen and other places. It is expected that 20 Naxue PRO will be opened before the year, and about 200 Naxue PRO will be opened in 2021.

However, Naixue's tea, which has increased by nearly 400 stores in less than three years, has not made any money, and its tea is still at a loss.

According to the prospectus, in the first three quarters of 2020, Nai Xue's tea recorded an operating income of 2.11 billion yuan and a loss of 27.51 million yuan, compared with 69.73 million yuan in 2018 and 39.68 million yuan in 2019.

For the 2021 and 2022 plans, Naxue Tea said that it plans to open about 300 and 350 Nai Xue tea shops in 2021 and 2022, respectively, mainly in first-tier cities and new first-tier cities, of which about 70 per cent will be planned to be Naxue PRO tea shops.

If Nai Xue's tea is listed successfully, Nai Xue's tea will become the first stock of new tea in China.

* Image source: Internet