What is the market strategic position of Starbucks in the coffee industry for Spring Festival couplets?
Couplets on coffee cups??
confirmed eyes
It's star dad!
In the New Year of the Ox, major brands have launched around the Year of the Ox, looking at the entire "Year of the Ox" camp, it can be said that there are many kinds of tricks, coffee industry giant Starbucks even showed the "Spring Festival couplets on the coffee cup" activity, so far, the activity has received 22.123 million readings and 5828 discussions.
Here's the thing: Star Dad, who has always been good at playing, launched a #coffee cup campaign on Weibo and invited netizens to create the next couplet.
Star Dad's first couplet is: Year of the Ox Niu Drink Niu Coffee
Netizens can create the next couplet according to the upper couplet
After the launch of the Spring Festival couplet #activity on #coffee cup, it attracted a lot of netizens 'interaction. Under Starbucks China's official blog, many netizens participated in the activity and enthusiastically sent screenshots of couplets.
For this reason, Star Dad also specially collected the high-quality couplets received in the official, such as:
Hahahaha, netizens are really talented.
In addition to netizens participating in couplet creation, each new product launched by Star Dad this time also has its own Spring Festival couplet.
For example, the couplet for new coffee beans is:
Niu Nian Niu Yin Niu Ka
You're kidding me. You're kidding me.
In fact, this is not the first time Star Dad has tried to market by leveraging the social power of netizens.
Earlier, Starbucks also played a reverse marketing game because of an "atmosphere group".
With the "atmosphere group" network hot stem, Star father directly sent out recruitment atmosphere group members, Through the launch of real recruitment activities to undertake the popularity of popular topics, Also detonated Social networks, The most noteworthy is, Smart star father took advantage of the marketing opportunity also promoted their own store activities, Such as 3 p.m. tea latte buy one get one free, Star cup buy one get one free, Moat buy two boxes of Christmas desserts and so on.
In terms of marketing strategy, I have to say: Star Dad's best moves.
* Photo source: Starbucks official Weibo network
- Prev
Nike uses coffee inspiration to make sneakers! What are the coffee grounds recycling companies?
Recently, Nike Air Force, a sports shoe brand owned by the world's well-known sports brand Nike, has designed a shoe with coffee elements. It is understood that the brown shoes of NIKE are inspired by coffee. Nike New year launched coffee-themed sneakers called CoffeeAF1. The new AF1 Coffee uses a coffee theme from color matching to details, and the upper uses light brown suede leather.
- Next
What is the product of Coca-Cola? Coca-Cola is coming out of a sustainable paper bottle.
Recently, Coca-Cola announced that it is testing a sustainable paper bottle. It is understood that Coca-Cola is testing a more sustainable paper bottle in Hungary so that the bottle can be recycled like paper, and the company plans to completely replace plastic bottles in the future. According to media reports, the research and development team in Brussels is working with The Paper Bot, a Danish startup.
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m