What is the market strategic position of Starbucks in the coffee industry for Spring Festival couplets?
Couplets on coffee cups??
confirmed eyes
It's star dad!
In the New Year of the Ox, major brands have launched around the Year of the Ox, looking at the entire "Year of the Ox" camp, it can be said that there are many kinds of tricks, coffee industry giant Starbucks even showed the "Spring Festival couplets on the coffee cup" activity, so far, the activity has received 22.123 million readings and 5828 discussions.
Here's the thing: Star Dad, who has always been good at playing, launched a #coffee cup campaign on Weibo and invited netizens to create the next couplet.
Star Dad's first couplet is: Year of the Ox Niu Drink Niu Coffee
Netizens can create the next couplet according to the upper couplet
After the launch of the Spring Festival couplet #activity on #coffee cup, it attracted a lot of netizens 'interaction. Under Starbucks China's official blog, many netizens participated in the activity and enthusiastically sent screenshots of couplets.
For this reason, Star Dad also specially collected the high-quality couplets received in the official, such as:
Hahahaha, netizens are really talented.
In addition to netizens participating in couplet creation, each new product launched by Star Dad this time also has its own Spring Festival couplet.
For example, the couplet for new coffee beans is:
Niu Nian Niu Yin Niu Ka
You're kidding me. You're kidding me.
In fact, this is not the first time Star Dad has tried to market by leveraging the social power of netizens.
Earlier, Starbucks also played a reverse marketing game because of an "atmosphere group".
With the "atmosphere group" network hot stem, Star father directly sent out recruitment atmosphere group members, Through the launch of real recruitment activities to undertake the popularity of popular topics, Also detonated Social networks, The most noteworthy is, Smart star father took advantage of the marketing opportunity also promoted their own store activities, Such as 3 p.m. tea latte buy one get one free, Star cup buy one get one free, Moat buy two boxes of Christmas desserts and so on.
In terms of marketing strategy, I have to say: Star Dad's best moves.
* Photo source: Starbucks official Weibo network
- Prev
Nike uses coffee inspiration to make sneakers! What are the coffee grounds recycling companies?
Recently, Nike Air Force, a sports shoe brand owned by the world's well-known sports brand Nike, has designed a shoe with coffee elements. It is understood that the brown shoes of NIKE are inspired by coffee. Nike New year launched coffee-themed sneakers called CoffeeAF1. The new AF1 Coffee uses a coffee theme from color matching to details, and the upper uses light brown suede leather.
- Next
What is the product of Coca-Cola? Coca-Cola is coming out of a sustainable paper bottle.
Recently, Coca-Cola announced that it is testing a sustainable paper bottle. It is understood that Coca-Cola is testing a more sustainable paper bottle in Hungary so that the bottle can be recycled like paper, and the company plans to completely replace plastic bottles in the future. According to media reports, the research and development team in Brussels is working with The Paper Bot, a Danish startup.
Related
- Remove the perimeter! Naixue's largest flagship store in the world quietly closed!!
- Manner Co-branded Cup is a literary style?! Netizen: I almost didn't recognize it
- How to make bubble ice American so that it will not spill over? Share 5 tips for making bubbly coffee! How to make cold extract sparkling coffee? Do I have to add espresso to bubbly coffee?
- Can a mocha pot make lattes? How to mix the ratio of milk and coffee in a mocha pot? How to make Australian white coffee in a mocha pot? How to make mocha pot milk coffee the strongest?
- How long is the best time to brew hand-brewed coffee? What should I do after 2 minutes of making coffee by hand and not filtering it? How long is it normal to brew coffee by hand?
- 30 years ago, public toilets were renovated into coffee shops?! Multiple responses: The store will not open
- Well-known tea brands have been exposed to the closure of many stores?!
- What are "nourishing beans" and "waking beans" in coffee? Do the coffee beans have just been roasted and need to be left for a while before sealing?
- Hunting for surprises?! Aunt Shanghai launches "Xiao Gong Ju Doll" causing controversy
- New progress! Starbucks selects buyers for its China business?!