Cross-border products of time-honored brands century-old drugstores have also entered the field of milk tea and coffee!

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Doing business across borders in different fields has become a popular trend.

Tongrentang, a century-old Chinese medicine store, sold coffee across the border. Recently, another century-old Chinese medicine store began to sell drinks across the border.

According to reports, this century-old brand is called Tonghan Spring Hall.

In December last year, the Tonghan Chuntang City God Temple shop in Shanghai Yuyuan Mall opened for trial, and launched the first Tonghan Chuntang Guochao health tea shop before the Spring Festival.

According to reports, Tonghan Chuntang Guochao Health Tea Restaurant has launched more than 30 kinds of tea, such as health tea, fruit tea, milk tea, sparkling water and coffee.

Different from the ordinary milk tea on the market, the milk tea launched by Tonghan Spring Hall is a health-preserving tea, which is made of ginseng, Chinese wolfberry, donkey-hide gelatin, Luohanguo, Pueraria lobata and other raw materials.

In addition, the coffee launched by the store is also "health coffee", these two kinds of coffee are health American black coffee and ginseng honey latte, you can choose the ingredients independently, such as adding ginseng, Chinese wolfberry and so on.

The price is between 20 and 30 yuan, of which the two most expensive are bird's nest products with a price of more than 100 yuan.

According to relevant data, Tonghan Chuntang has a history of 237 years, and its popularity is well-known in China and overseas. According to Baidu Encyclopedia, Tong Hanchun Tangguo Pharmacy was founded in Shanghai in the 48 year of Emperor Qianlong of the Qing Dynasty (1783). It is a century-old shop and famous store in Shanghai today. From the beginning, it opened a small shop alone, through the hard work of several generations of Tong's people, striving to improve product quality, constantly expanding business, strengthening internal management, and advocating quality service, it has been prosperous for more than 200 years. The shopping rest assured store, which is praised by consumers as the "gold-lettered signboard", has become one of the four major households of the national pharmaceutical industry in Shanghai, and has become a leader in the same industry.

In fact, this is not the first drugstore to sell drinks across the border.

Prior to this, Tongrentang, a century-old brand, also combined Chinese and Western medicine to launch a series of traditional Chinese medicine coffee, including Chinese wolfberry latte, motherwort rose latte, Hawthorn tangerine peel American style, and so on. Tongrentang also said at that time that it would continue to introduce health-preserving coffee. This time is the drugstore cross-border beverage industry, the difference is that this drugstore cross-border operating products are more milk tea, there are only two types of coffee.

As said before, as a time-honored brand, if it has been addicted to the glory of the past and does not innovate, it will soon be eliminated by the market, and now more and more time-honored brands choose "cross-border". What is worth considering is that no matter what brand crosses or what field, the most important thing is to ensure the quality of the product.

Last,

Will consumers of "milk tea with traditional Chinese medicine flavor" buy it? (wonder what it tastes like. I want to try it.)

* Image source: Internet