Current situation of McDonald's Development in China number of McDonald's restaurants McDonald's China launches migrant worker Program
In November last year, McDonald's invested 2.5 billion yuan to sell coffee, and this year McDonald's began to play a new game.
Recently, McDonald's China launched a "guarantee scheme for workers".
What is the "guarantee scheme for workers"?
Working well and doing a good job, the "worker guarantee Scheme" refers to providing round-the-clock and uninterrupted value concessions in multiple platforms and scenes to fully support the rework of migrant workers.
It is understood that the benefits of the worker program include a new upgrade of OH McCafe, zero threshold for all-weather value surprises, and better prices shared by many people. in addition, McDonald's brand McCoffee also participates in activities, such as McCoffee 15 yuan manual coffee breakfast combination and so on.
To put it simply, if consumers buy OH Myka, they can enjoy a value-for-money four-piece set to save at least 19 yuan.
Zhang Jiayin, CEO of McDonald's China, said: "beating workers is not only the self-mockery of contemporary young people, but also represents the fighting spirit of Chinese young people." The workers hope to get a discount to save money so that they can invest in the future. McDonald's hopes to continue to provide delicious and affordable products through the worker guarantee Program, so as to lighten their financial burden and help them realize their love. "
In fact, this is not the first time McDonald's has launched such an event.
Last year, McDonald's coffee brand McCoffee announced that it would invest 2.5 billion yuan ($379 million) over the next three years, while McCoffee products were newly upgraded and launched big benefits in 17 cities across the country, giving away 10 million free lattes.
In December of the same year, McDonald's opened two new flagship restaurants in Urumqi, Xinjiang, which are decorated in a new style, using McDonald's global design of "Future of Light" (Ray).
The most interesting thing is that last year, McDonald's opened a barber shop in Stockholm, Sweden. the purpose of the barber shop was to promote its own brand. McDonald's series of activities use nostalgic ways to increase the transformation of traffic. because its hairstyle is like McDonald's "McDonald's", it looks full of nostalgia.
McDonald's is really McDonald's! Awesome! Bravo!
The first McDonald's Chinese mainland restaurant opened in Shenzhen, China, on October 8, 1990. its name comes from the Chinese name of the Hong Kong restaurant. Up to now, McDonald's has entered the Chinese market for 30 years. China has become the second largest market in the world, the largest franchise market outside the United States, and the fastest growing market in the world. McDonald's China previously said it expected the number of stores to increase from 2500 to 4500 by the end of 2022.
* Image source: Internet
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