Tang Binsen Yuanqi Forest Investment Coffee Company Yuanqi Forest growth in the future?

Yuanqi Forest finally can't help but enter the coffee market?

According to the information of Sky Eye check, the industrial and commercial changes have taken place in the Never Coffee affiliated company Ai I Cafe (Beijing) Technology Co., Ltd.

The company's former shareholder, Beijing Challenger Technology Co., Ltd., Beijing Hongtai Qihang Venture Capital Center (limited partnership), Lela withdrew, and Yuanqi Forest (Beijing) Food Technology Group Co., Ltd. was added as a shareholder, according to the information on the company's official website.

After the change, Yuanqi Forest (Beijing) Food Technology Group Co., Ltd. has a stake of 51%, making it the company's largest shareholder.

In addition, after the change, the registered capital of Never Coffee has increased from 1 million yuan to 1.3572 million yuan.

According to public data, Never Coffee belongs to Love Cafe (Beijing) Technology Co., Ltd., an original boutique coffee brand, with black coffee as the entry point, committed to the professional ability to develop a variety of trendy and fun coffee product categories, established on June 17, 2015, a total of four rounds of financing process.

Never Coffee is actually a bottled ready-to-drink coffee category, and its products include ice-brewed black coffee, ice-brewed lime coffee, ice-brewed latte, boutique hanging-ear coffee, boutique coffee beans and coffee peripheral products, and so on. In terms of price, Never Coffee bottled series is priced at 9.9 yuan per bottle, and the price of pro-people coffee has led to a lot of sales for the brand. According to statistics, more than 800000 bottles have been sold in Tmall alone.

In fact, this is not the first time Yuanqi Forest has entered the coffee field.

There have been rumors that Yuanqi Forest is going to enter the coffee market since 2020.

In 2017, Tang Binsen, founder of Beijing Challenger Technology Co., Ltd. (Challenger Capital), bought a stake in Aii Cafe.

On October 26th last year, a piece of news that "bottled ready-to-drink coffee Never Coffee won the capital investment of Yuanqi Forest shareholder Challenger" attracted everyone's attention. The person in charge of Yuanqi Forest once said that Never Coffee's investment had nothing to do with Yuanqi Forest, and the coffee category had not been planned yet.

In August of the same year, Yuanqi Forest launched a brand-new coffee product, latte milk tea, and in December of the same year, ran Hao, a former HRD of senior management of Luckin Coffee, joined Yuanqi Forest, which led to widespread speculation about whether Yuanqi Forest would really enter the coffee market, but this news was quickly denied by Yuanqi Forest.

As to whether to enter the coffee market, Yuanqi Forest has given the answer: "it depends on the development of the business."

Yuanqi Forest was founded in 2016, although it has been established for a short time, it is worth mentioning that it is one of the brightest and most popular online celebrity products in recent years.

Its founder, Tang Binsen, a former developer of the game "Happy Peasant", graduated from the computer Science Department of Beijing University of Aeronautics and Astronautics in 2008 and then founded the social game company Zhi Xingtong. In 2012, Zhi Ming Xintong won investment from Tencent and Innovation works with a net profit of 76 million of the popular game "War of the Empire". In 2014, listed company Chinese Media (600373) bought Zhi Xingtong for 2.6 billion yuan, and Tang Binsen cashed out. In 2015, Zhi Xingtong achieved an annual operating income of 3.125 billion yuan. In 2016, Zhi Xingtong was ranked 16th on the list of APP Annie2015's 52 largest issuers, ranking third among Chinese enterprises after Tencent and NetEase. In the same year, founder Tang Binsen officially founded "vigor Forest".

The Yuanqi Forest founded by Tang Binsen is also very special. According to the official website of Yuanqi Forest, Yuanqi Forest is an Internet + beverage company specializing in sugar-free and low-calorie products. The concept of "0 sugar, 0 fat and 0 card" made it an instant hit. People in the industry evaluate it as a rare business genius in the Internet industry.

Yuanqi Forest's product line includes six categories: sugar-free sparkling water, sugar-free milk tea, sugar-free tea, fruit juice sparkling water, bodybuilding light tea and sugar-free functional drinks. Compared with other drinks, these products have no advantages. However, it has won the hearts of many consumers with the selling point of "0 sugar, 0 fat, 0 card" under the concept of health.

In September 2016, Yuanqi Forest released for the first time two fruit tea products "Mingming not fat" and "Shifen Beautiful" (this series was later renamed Yuanqi Forest Fruit Daily Tea). In May 2018, Yuanqi Forest soda water was released. After the bubble water became popular, Yuanqi Forest began to expand into more markets. In September 2019, Yuanqi forest products began to enter Li Jiaqi's live studio. In March 2020, Li Jiaqi sold milk tea from Yuanqi Forest in the studio, and 150000 bottles of new milk tea were robbed in an instant.

Throughout the development history of Yuanqi Forest, although Yuanqi Forest has not been established for a long time, it has expanded rapidly in a short period of time, including the rapid expansion of investment territory, such as the online meat selling business of Yuanqi Forest in December 2020. It took a stake in Hangzhou Light Diet Health Technology Co., Ltd., which produces light food and low-fat food, and then tried the water to sell chicken breast sausage products in the official mall of Yuanqi Institute. In January this year, he also participated in a simple meal brand called "Mountain Ghost", which specializes in chicken soup, ramen and other products; in addition, monthly sales figures released by Yuanqi Forest in 2020 have also shown that Yuanqi Forest is the dark horse of domestic beverage industry.

Monthly sales of Yuanqi Forest once exceeded 400 million in 2020. In 2019, with 2.26 million bottles of drinks sold, Yuanqi Forest won the water and beverage category TOP1; Singles Day in 2019. Yuanqi Forest ranked second in the sales volume of the whole network, beating Coca-Cola and Pepsi.

In the past few months, Yuanqi Forest has expanded its product line to many tracks such as "tea", "fruit juice" and "functional drinks". Not long ago, Yuanqi Forest quietly bought a stake in a light food company in Hangzhou and became the company's second largest shareholder. the cross-border from sugar-free beverage to light food track also shows that Yuanqi Forest is covering a wider and wider field. now, Yuanqi Forest has begun to lay out the coffee field. Yuanqi Forest is developing in the direction of multi-category, multi-brand and diversified layout.

Judging from the various actions of Yuanqi Forest, if there is no accident, Yuanqi Forest is bound to join the coffee market. Next, what should be more expected is when Yuanqi Forest will be listed.

* Image source: Internet