When will Starbucks cups be new in 2021? Why are Starbucks cherry cups so expensive?

The annual cherry blossom season is here again!

Star father came to circle the money again: it was the cherry blossom season, and the star father saw a good time to start a wave of seasonal "works"-the cherry blossom cup.

Starbucks, as a cup professional, will not be absent at this time of year. On February 21, Father Xing has quietly started his official announcement!

During the cherry blossom season every year, Starbucks launches limited cups related to cherry blossom elements as scheduled. If it is a Starbucks fan, then you must know that this is the usual practice of Starbucks. And Starbucks' annual cherry blossom season limited cup will become a popular product on social networking platforms. What will happen this year?

Let's see if Daddy Xing has any new tricks this year.

Judging from the pictures released by Starbucks' official blog, this year's tone is still based on the pink series of star cups, the pattern is also full of 🌸, and the appearance is still very attractive. after all, no one can escape cherry pollen in spring, so it seems that this year's red packets will become empty again!

In fact, Starbucks cups are not for drinking water! It's for collection!

Earlier, Edo, a Japanese traditional glass craft technology, worked with Starbucks to launch a limited edition glass coffee cup, which is a unique collection because of its unique design and shape.

As mentioned in the previous article, Starbucks ploughs the cup business because the cup is closely related to its main business. Starbucks cups have been popular for 22 years for such a long time. In a sense, there must be "value and soul" that it is worth preserving. Nowadays, more people do not buy Starbucks cups or because of how beautiful Starbucks cups are. But to collect cups from Starbucks.

In the coffee industry, Starbucks cups can be said to be the most popular, and "expensive" has long become everyone's consensus. For this reason, some netizens even ridiculed Starbucks cups as "money-grabbing series", because an ordinary glass costs hundreds of yuan, while the most expensive thermal insulation cup costs about 400 to 500 yuan.

Starbucks has a lot of cups, and is even sealed with the title of "big cup producer". For example, before the "Cat claw Cup" became popular on the Internet, only in the first two months of 2019, Starbucks launched two series of tender pig cups with pink powder and limited cherry blossom cups in spring. There are nearly 70 cups in these two series, while searching Zhihu for "how many cups Starbucks produces a year", most of the search results are impossible to count. The frequency of Starbucks cups is so fast that every now and then a new series is queued up and robbed, as netizens say: tens of millions of cups, Starbucks accounts for half.

As a leader in the coffee industry, Starbucks has fully demonstrated its design strength, designing many different cup shapes every year, giving people the illusion that Starbucks' main business is more like selling cups, but before the "cat claw cup" came out, many Starbucks cups were not very popular. Until 2019, which was originally the year of the Pig, Starbucks introduced cat elements on the cup for the first time. After adding milk, the cute cat's paw poked many people's Starbucks fans, and the original cat element was the cute point of poking the public, so Xing Dad's cup was once popular in everyone's circle of friends. It began to be pre-sold on its Tmall flagship store for less than five seconds, and a thousand cups were sold at once, so that it was "fried" to thousands of yuan, and the original price of the "cat's paw cup" was fried for 500,400 yuan. After going on a buying spree for the Cat claw Cup, Starbucks cups began to cause a sensation and became one of the products that consumers bought to make fire around the Starbucks series.

However, last year, Starbucks' cat paw cup was complained by netizens that the design was exhausted because the version of the cat claw cup used the old model, but for Starbucks, the cup has become one of the ways for Starbucks to circle money. A large number of cups are produced every year, and it is not surprising to follow the old model.

So why are Starbucks cups always so hot?

Deep down, Starbucks has been making cups for 23 years, and this history has also led to a cup culture outside Starbucks culture, so there is a saying on the Internet that coffee is the soul of Starbucks and the cup is the sacred artifact of Starbucks.

Starbucks produces a lot of new cups every year, and the increasing number of cups make Starbucks a major producer of cups in the industry. People also joke that Starbucks cups sell better than main coffee, but Starbucks feels that this is not enough. Starbucks takes advantage of holiday hotspots and crosses with fashion brands in different fields to create new topics for the StarCup.

In May 2020, for example, Starbucks announced a partnership with makeup brand Stone Brick to launch cherry blossom season building block lipstick.

Today, Starbucks' creativity on the cup still brings different inspiration to fans, and this sense of surprise that continues to create for the public really catches the public's appetite. coupled with Starbucks' accumulated influence, brand and design over the years, this is probably why Starbucks cups have been popular for so long.

Finally, the problem arises--

What do you think of Starbucks' cherry blossom cup this year?

* Photo Source: Weibo